Huntington Beach, CA – April 17, 2013 –  At TYR, our mission has always been to provide athletes with products they need to obtain peak performance through innovation and design.  TYR Endurance Sport is no exception.

TYR formulated a high caliber hydration system that combines endurance, performance and recovery ingredients to enable athletes to maximize and sustain their full potential for prolonged periods of time.

“TYR is all about creating innovative products to help athletes push their limits and reach their full potential,” expressed Matthew DiLorenzo, chief executive officer of TYR. “The current sports drink industry has not seen innovation in over 30 years, and athletes need more than what is being offered by conventional sports drinks.  TYR Endurance Sport takes the traditional sports drink to the next level.  It is the first of its kind to combine EMIQ, Carbohydrate Complex and EGCG in a flavorful hydrating format.”

Quercetin is an antioxidant that promotes the body’s natural ability to manage inflammation, both during and after the exertion, for more stamina and faster recovery.  TYR Endurance Sport incorporates a superior form of Quercetin called Enzymatically Modified Isoquercitrin (EMIQ) that is 100% water soluble and has been shown in pre-clinical studies to be absorbed by the body at higher rates than other forms of Quercetin.

Carbohydrate Complex utilizes multiple gastrointestinal transport mechanisms to deliver more performance without digestive side effects.

Epigallocatechin Gallate (EGCG) is a catechin commonly found in Green Tea Extract that supports human metabolism, improving efficiency and increasing absorption of other ingredients.

Not to be confused with basic sports drinks that offer hydration but no functional benefits, TYR Endurance Sport is strategically built to generate and sustain performance under the most enduring athletic conditions.

TYR Endurance Sport is currently offered in three delicious flavors; Punch, Limao and Orancia.  Drank by the likes of Ironman champion TJ Tollakson and 4X Olympic gold medalist Matt Grevers, this beverage is intended for high intensity training where excuses are not an option.

“I am very discerning when it comes to my sports drinks since my body needs optimal fuel for \ training and competition,” said Ironman champion TJ Tollakson.  “TYR Endurance Sport provides cutting edge performance nutrition to help me achieve optimum results from my training and racing with flavors that I love. The taste is sweet, yet not overbearing and has the perfect amount of calories per serving delivered through multiple carbohydrate transport systems. I’m staying in front by choosing TYR Endurance Sport.”

TYR Endurance Sport is a breakthrough in sports science, providing athletes with the Full- Spectrum Formula they need to hydrate, perform and recover.

About TYR
Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products.

Always In Front.

For more information on the science and clinical research behind the Full-Spectrum Formula of TYR Endurance Sport, visit:  TYR.com

Huntington Beach, CA – April 16, 2013 – TYR, a leading producer of swimsuits, caps and goggles, has been named the official outfitting partner of USA Water Polo through the 2016 Rio Olympic Games. As part of the agreement, TYR will provide all USA Water Polo National Teams with apparel and competition gear for major international and domestic competitions over the next four years; this includes custom designed water polo suits, water polo caps and robes. In addition, TYR will offer replica National Team gear for resale to USA Water Polo members and fans. TYR  will also produce the Official Kit of USA Water Polo’s Olympic Development Program (ODP).

“We are very excited to be partnering with USA Water Polo to help continue the growth of this aquatic sport,” expressed Matt DiLorenzo, the chief executive officer of TYR.  “We look forward to bringing new, innovative products to the sport of water polo leading into Rio.”

USA Water Polo will promote TYR with recognition in a variety of areas, including website, social media, webcasts and advertisements in the organization’s SkipShot Magazine. The agreement includes the naming rights to the annual 14 & Under Champions Cup, which will now be known as the TYR Championship Cup. The event is slated for this Nov. 15-18 in Bloomington, Indiana.

Additionally, the USA Water Polo Men’s and Women’s Senior National Team athletes will attend various TYR events throughout the term of the partnership.

“TYR is a phenomenal brand with a history of product innovation and quality, particularly in the aquatic arena,” said USA Water Polo CMO Jen Rottenberg. “Our exciting partnership with TYR will not only ensure the best product available for our athletes and fans, but will also allow us to leverage TYR’s national distribution and international recognition to create greater awareness for our brand – something invaluable to our efforts to grow the sport of water polo here in the U.S.”

About TYR
Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products.

Always In Front.

About USA Water Polo
USA Water Polo, Inc. is the national governing body for water polo in America. It oversees our United States Olympic program, as well as 20 different championship events annually, such as Junior Olympics and Masters National Championships. With more than 40,000 members, USAWP is also the sanctioning authority for over 500 Member Clubs and 400 tournaments nationwide. USAWP is committed to the development of the sport throughout the U.S. It fosters grass-roots expansion of the sport, providing a national system of affiliated clubs, certified coaches and officials.

Official USA Water Polo Sponsors and Suppliers
24 Hour Fitness, Active Media, American Pistachios, Aquahydrate, Athleta, Bare Fruit Snacks, Beachside Produce, Big Fish Payroll Services, Capital One, Colorado Time Systems, Crown Awards, Deckside Pool Services, Intercontinental Hotels Group, Jamba Juice, Justin’s, Katin USA, KT Tape, Liberty Mutual, Malibu Wellness, Mikasa Sports, Napa Smith Brewery, Nestlé  Nesquik, Ospraie Management, PowerBar, Pro-form Mouthguards, Sea Air Federal Credit Union, Special Event Contractors, TYR, United Airlines, Water Marque, and ZOLL AED.

Huntington Beach, Calif. – December 21, 2012 – TYR Sport, Inc. is pleased to announce a renewed agreement as the official sponsor of the Danish Swimming Federation for swimming through the year 2016.  TYR has held a successful partnership with the Danish Swimming Federation since 2009.

Denmark boasted the fourth highest overall medal count (ten medals) of the twenty-five participating countries at the recent 2012 FINA World Short Course Championships in Instanbul, Turkey.     This included three Gold medals, two Silver medals, and five Bronze medals.  The highlight of the event undoubtedly was when the Danish women captured Gold in the 400m medley relay.

The Danish Swimming Federation has seen steady success over the last two years at the 2011 World Championships, 2012 Olympics Games, and the recent 2012 European Short Course Championships.  Most notably, Danish TYR athlete Jeanette Ottesen Gray became World Champion in 2011 in the Women’s 100m Freestyle.

“”We are thrilled that the Danish Federation and TYR Sport have decided to renew their partnership. It is an important recognition of the quality of TYR’s product and the work that we started 4 years ago. The success of the partnership was highlighted by the 6 titles recently won by the Danish National Team at the European Championships in Chartres.  We relish the opportunity to supply our technical apparel to such a large group of fantastic swimmers and look forward to another 4 years of successes,” stated Franck Horter, TYR’s European General Manager.

Other major accomplishments by the Danish Federation include Ottesen Gray winning the 2011 European Short Course Championship in the 100m butterfly.  At the same competition, the Danish women captured the 4x50m medley relay gold.  In 2012, Ottesen Gray won the 50m butterfly at the European Short Course Championship and was apart of the winning 4x50m Danish freestyle relay team.

“The Danish Swimming Federation is very pleased that the partnership with TYR will continue until 2016.  We have been very satisfied with our relationship with TYR since 2009, and are happy to continue our partnership in the years to come,” stated Pia Holmen, Director of the Danish Swimming Federation.

Always striving to expand its presence in the European market, TYR is proud to sponsor several marquee European athletes: Olympic Gold Medalist Florent Manaudou (FRA), 2011 World Champions Camille Lacourt (FRA), and Olympic Silver Medalist in triathlon Lisa Norden (SWE).  For more information on TYR’s sponsored federations and athletes, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

December 3, 2012 – Huntington Beach, CA – TYR athlete and 4x Ironman World Champion Chrissie Wellington announced on her website (chrissiewellington.org) today that she will retire from Ironman triathlon racing.  Wellington stated that she will continue to act as an ambassador for a number of her sponsors, which will include TYR.

On her website Wellington wrote, “My passion for the sport hasn’t waned, but my passion for new experiences and new challenges is what is now burning the most brightly…My future will, of course, involve sport and triathlon—but it will no longer be the axis around which my entire life revolves.”

CEO of TYR, Matt DiLorenzo, echoed Wellington’s sentiments stating, “TYR has seen amazing growth in the world of triathlon because of Chrissie’s ambassadorship. We will definitely miss watching Chrissie compete, as she is an amazing champion both on and off the course.  The TYR brand looks forward to working with Chrissie in her new role to further transcend the sport of triathlon.”

TYR wishes Chrissie all the best as she embarks on this new chapter in her life. This is not the end, but merely a new beginning, and TYR is excited for what’s next with Chrissie Wellington.  For more information on TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – October 22, 2013 – TYR Athlete and Olympic Silver Medalist Lisa Norden was crowned ITU World Champion with a total of 4,531 ITU World Championship Series points in Auckland, New Zealand.  Discharging herself from the hospital on the morning of the final event of the eight-race World Series, Norden overcame food poisoning to clinch the title.

Racing in TYR’s Carbon Aerofit Short John, Norden finished fourth in the final event of the series with a time of 2:11:03.  Only fourteen seconds out of first, Norden was able to accrue enough points to secure the championship, a remarkable accomplishment considering her hospital visit the night before.  Norden one the Silver Medal at the 2012 Olympic Games in London in the women’s triathlon event.

For more information on TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – October 13, 2012 – TYR athlete Pete Jacobs earned his first Ironman World Championship title with a time of 8:18:37 in Kailua-Kona, Hawaii.   Beginning his day with a 51:28 swim split, Jacobs had the fourth fastest pro swim of the day in his TYR Torque Pro Swimskin and TYR Tracer Racing Goggles.

Jacobs then went on to tally a 4:35:15 bike split, despite some fierce and relentless winds.  He would finish his day with a 2:48:05 marathon run, the top split of the day.  A native Australian, Jacobs finished second at the World Championship in 2011, and made the top ten in both 2010 and 2009.

Other noteworthy performances by TYR athletes included a seventh place finish from American Andy Potts.  Potts was once again first out of the water for the pro men with a time of 50:32.  Outfitted in his TYR Carbon Kit, Potts went on to record a 4:43:52 bike split and a 2:53:18 marathon to become the top American male finisher.  Potts equaled his best performance at the Ironman World Championships in 2008, when he also finished seventh.

In the women’s race, TYR athlete Amanda Stevens won the women’s pro swim for the second year in a row with a time of 55:09.  Stevens wore her TYR Torque Pro Swimskin with a pair of TYR Custom Designed Special Ops Goggles.

Two female TYR athletes finished in the top ten pro women.  Mirinda Carfrae finished in third place with a time of 9:21:41.  Carfrae was the Ironman World Champion in 2010, and placed second in 2011.  In addition, American Linsey Corbin finished in eighth place with a time of 9:32:18.  Both Carfrae and Corbin race in the TYR Torque Pro Swimskin.

For more information on TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – July 30, 2012 – TYR athlete Matt Grevers set a new Olympic Record and took home the Gold Medal for USA in the 100m Backstroke with his time of 52.18 at the London Games.  Grevers won the Silver Medal in the 2008 Beijing Games, and was the clear favorite heading into today’s race as he finished first in both the preliminary and semi-final heats yesterday.  Grevers’ time was just shy of his textile best of 52.08, which he set back in June at the U.S. Olympic Trials in Omaha, NE.

This is the first individual Olympic Gold for Grevers, and brings his total Olympic medal count to five.  Grevers was also apart of the Silver Medal winning 400m freestyle relay team here in London, where he swam the second leg in the preliminaries. His time of 47.54 was the fastest split of the American team in prelims, and helped qualify the U.S. in second position.  Grevers also has two gold medals for his participation in the 400m medley relay and 400m freestyle relay in the Beijing Games.

Winning his first Olympic medal, TYR’s Nick Thoman saved his best effort for the final with a time of 52.92 taking the Silver right behind his teammate Matt Grevers.  Thoman was part of the Gold-Medal winning 400m medley relay at the 2011 FINA World Championships and also holds a world record in the 100 SCM backstroke for his performance at the 2009 Duel in the Pool.  Thoman swam out of lane two and was able to hold off the competition to give the Americans a 1,2 punch and his first Olympic Medal.

Teaming up with Grevers, TYR athlete Ricky Berens also received a Silver Medal for his participation in the 400m freestyle relay preliminaries.  Berens swam a 48.52 split in the third leg of the relay helping to qualify the U.S. to the finals.  This is Berens’ second Olympic medal as he won Gold in Beijing in the 800m freestyle relay, which he will race again later this week in London.

On the women’s side, TYR athlete Amanda Weir helped the U.S. women take Bronze in the 400m freestyle relay.  Weir also has two silver medals from the 2004 Athens Games in 400m freestyle relay and 400m medley relay, bringing her total Olympic medal count to three.

Grevers, Thoman, and Berens all raced in TYR’s AP12 Speed Suit Series, while Weir was outfitted in TYR’s Tracer B-Series Technology.   For more information on the AP12 and Tracer B, please visit TYR.com

About TYR


TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. To learn more about TYR’s athletes and the products they race in and train in, please visit TYR.com.

Press Contact:


Callie Breen at CBreen@TYR.com

Kristen Gaidish at KGaidish@TYR.com

Huntington Beach, CA – July 2, 2012 – TYR athlete Ricky Berens will race his first individual Olympic event in the 200 Freestyle in London.   Berens was selected to replace Michael Phelps, who elected to drop the event from his swimming programme at the London Games.  With a time of 1:46:56 in the 200 Free Final at the Olympic Trials, Ricky will now swim three events in London: the 400 Freestyle Relay, the 800 Freestyle Relay, and the 200m Freestyle individual event.

TYR athlete Amanda Weir was also named to the Olympic roster as a member of the 400 Freestyle Relay team.  Weir swam to a 54:41 in the 100m Freestyle Final at the Trials, just .45 seconds behind the first place finisher in the event.  Already a two-time Silver Medalist at the 2004 Athens Games, Weir will look to help the team win Gold in London.

In addition to swimming the 100 Backstroke in London, TYR athlete Matt Grevers will also be apart of the 400 Freestyle Relay team in London with fellow TYR athlete Ricky Berens.  Rounding out the TYR team, will be Nick Thoman in the 100 Backstroke, as well as Ariana Kukors in the 200 Inidividual Medley.

Grevers, Thoman and Berens all raced in TYR’s AP12 Speed Suit Series, while Kukors and Weir were outfitted in TYR’s Tracer B-Series Technology.   For more information on the AP12 and Tracer B, please visit TYR.com

About TYR


TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. To learn more about TYR’s athletes and the products they race in and train in, please visit TYR.com.

Press Contact:


Callie Breen at CBreen@TYR.com

Kristen Gaidish at KGaidish@TYR.com