Huntington Beach, CA – TYR athlete Matt Grevers made his second Olympic team by finishing first in the 100m backstroke with a time of 52.08 at the 2012 U.S. Olympic Swim Trials in Omaha, Nebraska. Grevers’ time was the fastest in the world this year and hundreths of a second off the world record. Grevers won a Silver medal in the 100m backstroke at the 2008 Beijing Games and will look to medal again in London in August.

TYR athlete Nick Thoman placed second in the 100m backstroke, only 0.78 seconds behind Grevers, qualifying for his first Olympic team. Thoman currently holds the world record in the 100m sc backstroke with a time of 49.84, which he set in 4×100 medley relay at 2009 Dual in the Pool.

Also qualifying to London was TYR athlete Ricky Berens who finished third in the 200m freestyle. Berens will be a part of the U.S. 4x200m freestyle relay team at the 2012 London Games. Berens will make his second appearance as a 4x200m freestyle team member, but his first as a TYR athlete.

Grevers, Thoman and Berens all raced in TYR’s AP12 Speed Suit Series. Built in America and engineered in the pursuit of gold, the AP12 Speedsuit Series redefines the physics of fast. Going far beyond what was previously thought possible, the TYR R&D team utilized the most advanced hydrodynamic technology in developing the FINA approved AP12. Turbo compression fabric, anatomically engineered fit, and bonded four-way lock seams combine to create a ruthless force in the water. For more information on the AP12, please visit TYR.com.

About TYR
TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. To learn more about TYR’s athletes and the products they race in and train in, please visit TYR.com.

Press Contact:
Callie Breen at CBreen@TYR.com
Kristen Gaidish KGaidish@TYR.com

Huntington Beach, CA –  TYR is excited to announce their latest and most innovative goggle experience yet: TYR Custom.  Available online at TYR.com/Custom, the program invites consumers to define their style by designing their very own pair of goggles from beginning to end.  Offering endless possibilities, TYR Custom is a fun and creative customer experience for swimmers of all ages and skill sets. TYR Custom is about more than the competition, it is about self-expression!

The program launches with three distinct styles of goggles for the customers to select from; the Special Ops, the Remix Switchkit and the Swimple.  For the elite-level athlete all the way down to the recreational swimmer, the Special Ops is a high performance goggle with polarized lenses that provides superior comfort.  A 100% interchangeable goggle, the Remix Switchkit allows swimmers to fully break apart and put back together the individual parts on-the-go according to varying light conditions and/or style preference.   Our #1 selling children’s goggle, The Swimple is best known for its secure fit, comfort and no fuss head strap adjustment.

After choosing the TYR Custom goggle style that best fits the swimmers needs, the real fun begins.  With the ability to select from up to 10 different colors for each individual component; the frame, frame locks, gaskets, strap, strap adjusters along with the lens color, the combinations are infinite.  One can then complete their custom masterpiece by laser etching up to 15-20 characters (depending on the goggle style) onto the lens.

The TYR Custom website takes the customer through the virtual design process.  The easy-to-use interface enables the customer to see the changes automatically with different viewing angles.  It’s radically simple.

“In today’s world, consumers are looking for increasingly unique experiences with brands and their product, whether to meet specific needs or to simply express their personalities,”  said Steve Furniss, TYR’s Swim Director.  ”Certainly TYR is excited to the be the first performance swim and triathlon manufacturer offering goggle customization as growth in the tailoring of products to specific customers needs and desires will be significant.”

CEO, Matt DiLorenzo explained “TYR has been focused on innovating goggles from a technical standpoint since 1985 with help from our loyal customer feedback. We are excited to take the impersonality out of buying our product by allowing our customers to design with us.”

Whether you are looking to update your work-out  gear,  outfit your team, or stand out at camp this summer, a unique TYR Custom goggle design is just a few clicks away.  Here at TYR we have such a blast creating goggles and know you will too.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  For more information please visit TYR.com

Press Contact: 

Callie Breen at CBreen@TYR.com

Huntington Beach, CA – June 11, 2012 – TYR’s Andy Potts clinched his fifth title at the Escape from Alcatraz Triathlon on Sunday with a time of 2:03:17.  Outfitted in TYR’s Hurricane Freak of Nature for the swim, Potts exited the water with a 27:10 swim split.  Potts then went on to dominate a deep men’s field on the bike with a split of 45:41.  Wearing TYR’s Carbon Race Kit, Potts sealed his victory with a time of 45:37 on the run.

Back on the east coast, TYR athletes Craig Alexander and TJ Tollakson placed first and third, respectively, at Ironman 70.3 Eagleman.  Tollakson had a race best of 2:02:30 on the bike in TYR Carbon, but Alexander’s running proved superb as he surpassed Tollakson with a race best 1:15:07 to take the win.

Over at Ironman 70.3 Kansas, TYR’s Amanda Stevens had the fastest swim split with a time of 27:11 in her Torque Swimskin.  Stevens finished second overall with a time of 4:36:27 against a stacked women’s field.  To learn more about TYR’s sponsored athletes, and the products they race and train in please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 11, 2012 – TYR’s Matt Grevers proved his readiness this weekend at Mutual of Omaha Swimvitational with a first place win in the 200m Backstroke.   Swimming in TYR’s AP12 Compression Speed Short, Grevers winning time of 2:00:82 was more than three seconds faster than the second place finisher.  The Swimvitational serves as a warm-up for Olympic Trials which will also take place in Omaha at the end of June.   Grevers also took second place in the 100m Backstroke with a time of 54:64.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – May 16, 2012 – TYR athletes Ricky Berens, Nick Thoman and Josh Schneider all took first place at the 2012 Charlotte UltraSwim held at the Mecklenburg County Aquatic Center.  The USA Swimming Grand Prix event took place from May 10^th to the 13^th and TYR athletes took the finals by storm.

Ricky Berens had an amazing homecoming. As a native of Charlotte, Ricky held off other Olympic medalists with a 1:47.32 finish in the Men’s 200 free.  Starting fast in his TYR AP12 Compression Speed Short, he had enough in the tank to win, moving to 16th in the world and second in U.S. rankings. Ricky then enjoyed yet another victory in front of a hometown crowd as he dominated the Men’s 100 free with a 49.07.

Nick Thoman turned in a 53.77 to win the Men’s 100 back, just off his eighth-ranked season best of 53.74 from March. Thoman ranks third in the U.S. behind Matt Grevers (53.55), another TYR athlete.

Josh Schneider clinched the Men’s 50 free final with a blazing personal-best time of 22.10. That effort jumped him to 20th in the world rankings and second among all Americans.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – May 7, 2012 – TYR athlete Andy Potts conquered St. Croix, with time to spare, in arguably the worst weather conditions in race history.  The St. Croix Ironman 70.3 was held on Sunday, May 6^th, 2012 in the U.S Virgin Islands.  With roots back to the 1988 America’s Paradise Triathlon, St. Croix is one of the oldest races in the series.

For 2012, paradise was lost as athletes had to not only contend with the usual heat, humidity and hills of St. Croix, plenty of rain was present, leaving huge puddles with intermittent rain showers throughout the race for Potts.

Known as one of the greatest swimmers in all of triathlon, the former Olympian Potts was first out of the water with a Swim split of 24:29.  Finishing out the race with a Bike split of 2:26:13 and a Run split of 1:12:50, Potts won the race in TYR’s Carbon Race Kit with a final time of 4:03:31.  Potts finished the race by almost a full two minutes ahead of the second place finisher.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – April 3, 2011 – TYR athlete Sarah Haskins took first place at the Nautica South Beach Triathlon.  The Nautica South Beach Triathlon was the first event in the 2012 Race To The Toyota Cup series.

Haskins started her day with a race best 22:05 swim, then had a quite fast 58:35 bike, before leaving the competition in the dust with a race best 36:47 run.  Haskins’ first place finish of 2:00:13 bested the second place finisher by 2:45, routing the competition.  The race was Haskins’ 21^st career win.  Haskins races in TYR’s Carbon Race Kit.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – April 3, 2011 – TYR athlete’s Nick Thoman and Ariana Kukors both swam strong at the 2012 USA Swimming Grand Prix in Indianapolis.  Gearing up for Olympic Trials this summer in Omaha, both athletes were in fine form.

In the Men’s 100 Back, Nick Thoman raced to victory in the event with a 53.85, just shy of his eighth-ranked season best of 53.78 from earlier this month.  In the Women’s 200 IM, Ariana Kukors placed second in 2:10.76.  The performance vaulted Kukors’ ranking to sixth in the world.  Thoman was racing in the new TYR AP12 Compression Speed Short and Kukors raced in TYR’s Tracer B-Series.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, California April 1, 2012: In preparation for the London Games, the TYR research and development team has unveiled the most advanced technical innovation to ever hit the face of swimming, The FastStache. The next breakthrough in swimming is right under your nose. Keep a fast upper lip and get your fast face on.

See directions and the video on www.TYR.com/faststache

Mutton Chop and Soul Patch expansion kits are also available to max out your face speeds. The FastStache four step application process should be followed prior to meets and training sessions – prepare face, apply FastStache, remove hand, and enjoy your new speed.

The FastStache creates a perfect synergy with the swimmers cap, goggles and technical suit. TYR product developer Dr. Ivan Mustacio explains, “The system is an engineering marvel! It is beyond drag reduction, the FastStache is like a propeller. Body hair is legal and natural. We are excited about this addition to our technical product assortment.”

“Remember everyone, keep a tight streamline and a fast upper lip.” Stated Olympic Gold Medalist Matt Grevers.

Dr. Mustacio continues to explain, “Hydrodynamics are optimized as the hydrophilic whiskers create an incredibly slick and frictionless plane allowing our athletes to maximize efficiency in their streamline and propulsion through the water.”

Happy April Fools Day!

Your Friends at TYR