Huntington Beach, CA – March 27, 2012 – TYR Sport Inc. is excited to partner with USA Triathlon to unveil the U.S. Olympic Team uniform at the ITU World Triathlon San Diego Media Event this Thursday, March 29^th.  The Olympic uniform, designed by TYR, is made with Carbon Technology, which optimizes the function of the athlete’s body by lowering body temperature, promoting more efficient breathing, slowing the heart rate, and reducing lactic acid concentrations.

On display at the event will be three of the USA Olympic uniforms – TYR’s Female Carbon Swimsuit, the Male Carbon Zipper Back Short John, and the Female Carbon Aeroback Short John, all designed with an American “Stars and Stripes” engineered print. The benefits of TYR’s Carbon Technology include a supernaturally fast drying fitted compression fabric, with absolutely no inside stitching, and exceptionally strong flat-lock seams.

In addition, the extreme tensile strength of TYR Carbon results in a soft paper-thin material with extraordinary fit and comfort.  Triathletes testing Carbon reported feeling faster and more comfortable throughout their races.  It’s a game-changing tool for triathletes who want to perform at their peak.

“TYR is proud to be the official apparel sponsor for USA Triathlon, and it is extremely rewarding to be able to design their Olympic uniform.  As an American company started by an Olympic athlete, TYR understands the need for cutting-edge technology to compete and win at the highest level.  TYR Carbon is an elite fabric that has helped triathletes become champions,” said Ryan Dolan, Director of Triathlon Sales and Promotions.

Elite athletes such as TYR’s Matt Chrabot and Sarah Haskins will wear the uniform at the ITU World Triathlon series event in May, where they will look to qualify for the London Olympic Games. Four-time Ironman World Champion and Ironman World Record Holder Chrissie Wellington, 2011 Toyota Cup Champion Andy Potts, and Ironman Champion TJ Tollakson all race and win in TYR Carbon Technology.  For more information on TYR Carbon and TYR’s sponsored athletes and federations, please visitTYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – TYR is proud to announce a three-year sponsorship agreement with NCAA Champion and 2x Short Course World medalist Josh Schneider. TYR is excited to sign an athlete of Schneider’s caliber and talent, who’s quick and steady rise up the World rankings has touted him a 2012 Olympic hopeful.

Schneider’s recent success at the 2010 Short Course World Championships in Dubai included winning the Bronze medal in the 50m freestyle, and breaking the American record with his time of 20.88.  In addition, Schneider garnered a gold medal in the 4×100m medley relay for his participation in the heats. Schneider currently swims for SwimMAC Carolina, the same club as current TYR athlete Nick Thoman.

”I am grateful that TYR has faith in me and my abilities now and for the future.  I am certain that TYR is a perfect fit because of their superior products and most importantly their friendly staff.” says Josh Schneider, NCAA Champion and 2x Short Course World Medalist.

A standout collegiate competitor for the University of Cincinnati, Schneider is the reigning NCAA Champion in the 50y freestyle.  Schneider is also a 5x All-America selection, 7x Big East Conference Champion, 2x Big East Swimmer of the Year, and the holder of five school records (50 free, 100 free, 200 free, 50 fly, 100 fly).  With his myriad of accomplishments, it is surprising to note that Schneider did not even start swimming full time until he got to college.

“Josh is one of those crucial athletes that simply wills a way to excel at the perfect moment.  Starting as late as he did in the sport, it’s nothing short of amazing the trajectory he’s had so far.  Josh is a joy to represent our country, our sport, and TYR.  Our faith in his future is as unbridled as his budding talent,” says Matt Zimmer, Team Sales and Promotions Director for TYR.

Other TYR athlete sponsorships include 2x Olympic Gold Medalist Matt Grevers, World Record Holder Nick Thoman, FINA World Champion Ariana Kukors, 2x Olympic Silver Medalist Amanda Weir, and Olympic Gold Medalist Megan Jendrick. To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR: TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Three of TYR’s top female triathletes, Mirinda Carfrae, Julie Dibens, and Chrissie Wellington, have been nominated for Triathlon America’s Long Distance Female Triathlete of the Year.  TYR would like to congratulate all three of these outstanding athletes for their nominations and their incredible accomplishments over the past year.

Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon, will hold its first annual Triathlon America Awards Celebration in conjunction with the Triathlon American Conference from February 27 – March 1, 2011 in La Jolla, California.  The Active Network will present the awards, which will recognize and honor the best companies, programs, and athletes in the triathlon industry in 2010.

2010 season highlights from the female nominees include Mirinda Carfrae winning her first Ironman World Championship. Carfrae’s time of 8:58:36 was the 4^th fastest time ever for the women in the history of the race.  Julie Dibens finished 3^rd overall at her first Ironman World Championships and had the fastest bike split of any female with her time of 4:55:27.

Wellington is coming off a spectacular finish to her 2010 season, smashing the previous world record by nearly 11 minutes at Ironman Arizona.  With her time of 8:36:13, Wellington became the first woman to break nine hours in an Ironman in North America, and also achieved the smallest gap between first man and first woman in an Ironman.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always. For more information about TYR, our sponsored athletes and federations, and the products they race and train in, please visit TYR.com.

About Triathlon America

Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlon-america.com.

Huntington Beach, Calif. – TYR signs the Italian Federation of Triathlon (FITRI) to a sponsorship agreement, which extends through the 2012 Olympic Games.  The partnership will maximize synergies of the two brands in Italy and on the global stage.

“Triathlon in Italy is a brand new world of sport,” said Carlo Bonza, manager of TYR’s European distribution. “Whether people are coming from other sports, or they are approaching triathlon because they are fascinated by the sport as a complete discipline, it is an outdoor sport for all ages. In recent years, the sport of Triathlon has seen the most growth in Italy in both participants and results.”

TYR will outfit the Italian Federation (FITRI) at international events and the 2012 Olympic Games in London.  In addition, the new partnership will give TYR a brand presence in all competitions on the Federal Circuit – with peak participation ranging from 800 to 1300 athletes per event.

“We will devote our energy to strengthening the roots of the TYR brand in Italy,” continued Bonza. “We want to ensure growth of the Italian Federation as well as furthering TYR’s presence in the European market. We believe in this partnership and hope it will bring great success for both TYR and for the Federation.”

FITRI President, Mr. Renato Bertrandi shared the following thoughts on partnering with TYR:

“It is with great pleasure that I signed the sponsorship agreement between FITRI and TYR.  Our partnership is a win-win situation, where TYR can improve their materials with suggestions straight from elite and age group athletes in the field, while FITRI can give TYR increased visibility in one of the world’s fastest growing sports.

FITRI looks forward to an ongoing fruitful and above all “winning” road to the 2012 Olympics in London together with TYR.”

Other TYR partnerships include USA Triathlon, Ironman®, the German Swimming Federation (DSV), the French Swimming Federation (FFN), the Danish Swimming Federation, and U.S. Masters Swimming.  Key athlete sponsorships include 3-Time World Champion Chrissie Wellington and Ironman Champion Andy Potts.  Over 30 of world’s top triathletes switched to TYR’s Hurricane Wetsuit before it even launched.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – March 14, 2011 –2010 and newly crowned 2011 Miami International Triathlon Champion Matt Chrabot has signed a multi-year endorsement deal with TYR Sport Inc.  TYR will be Chrabot’s primary competitive apparel and swimwear sponsor through the next Olympic Games in London. TYR’s experience and unsurpassed technology in the popular sport of triathlon will supply critical product support to Chrabot, who is training to make his first Olympic Team.

Chrabot joins an elite group of talented athletes sponsored by TYR, who plans to make Chrabot the new face of their Olympic marketing campaign.

“I’m very excited to be part of the TYR family,” stated Chrabot, a resident athlete at the Olympic Training Center in Colorado Springs. “TYR has been around since I started swimming as a young athlete in the 1980’s and I’ve always been impressed with their suits and performance technology. I am fortunate to have TYR’s support leading up to the London 2012 Olympic Games.”

Ending his 2010 season ranked No.1 in the U.S. and No.12 in the world, Chrabot, 27, established himself as the American man to beat for a 2012 Olympic berth. Chrabot earned two top 10 finishes at World Championship Series events, won his second Pan American Championships title and was the Miami International champion, a title he hopes to defend later this month. Chrabot is gearing up for the first Olympic qualifier, taking place this August at the World Championship Series stop in London.

“We are very happy to have formed a long-term relationship with an athlete of such high caliber as Matt Chrabot.” stated Ryan Dolan, Vice President of Sales for TYR Sport Inc.. “Matt is well-known for his work ethic and willingness to do what it takes to be the best and win races. We look forward to our push to London 2012 with Matt and USAT.”

Sporting his TYR apparel for the first time in the 2011 Miami International Triathlon, the opening race for the 5i50 Triathlon Series, Chrabot made a strong push in the run to take over the top position.  Chrabot’s final time of 1:44:04 was just enough to edge Bevan Doherty of New Zealand who finished less than 30 seconds behind.

While wearing TYR’s Carbon Race Kit in Gray/Black, Chrabot came from behind to overtake an elite field of men’s pros that were participating in the race.  Showing why he has been touted a favorite for the 2012 Olympic Games in London, Chrabot looks poised for a successful 2011 season.

TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA — March 6, 2011 — 2x Olympic Gold Medalist Matt Grevers had a standout race at the Indianapolis Grand Prix to tie for first place in the 100m backstroke.  Wearing TYR’s Tracer C-Series Grevers put up a time of 54.08, which stands near the top of world rankings.  In addition, Grevers garnered second place in the 100m freestyle with an outstanding time of 50.01.  TYR athlete Josh Schneider also swam to an impressive finish in the 50m freestyle.   With a time of 22.65, Schneider tied for second place.

Schneider’s SwimMAC teammate Nick Thoman finished in third place in the 200m backstroke.  Thoman also swam a 53.93 100m backstroke leg in the 400m medley relay for SwimMac.  Interestingly enough, Thoman’s time, while outfitted in TYR’s Tracer B-Series, would have placed him 3^rd in the world rankings had it been a non-relay.

Olympian Amanda Weir posted a blistering time in the 100m freestyle at the American Short Course Championships in Austin, Texas. Finishing in 47.35, Weir clocked the 13th-fastest performance of all time while wearing TYR’s Tracer B-Series. Weir’s personal best is 47.15 from the 2008 Short Course Nationals, and she sits third all time in the American Short Course standings.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA— March 30, 2011– TYR’s top triathletes started the 2011 season off with a bang, boasting numerous top finishes throughout the month of March.  Competing in a range of races and distances worldwide, it was exciting to see so many TYR triathletes getting off to a great start early in the season.  Julie Dibens dominated the competition at the 2011 Abu Dhabi International Triathlon.  Leading from start to finish, Dibens’ toughest competitor was the sweltering heat.  However, Mother Nature was no match as Dibens was able to repeat as champion for the second year in a row with a time of 7:14:23. Dibens was first out of the water for the women in TYR’s Torque Swimskin.

Reigning Ironman World Champion Mirinda Carfrae ran a blazing 3:01:06 marathon to finish second overall at Ironman New Zealand.  Carfrae unfortunately experienced two flat tires, which left her 22 minutes back from the leader at T2.  However, Carfrae’s final time of 9:31:33 was only three minutes off pace of first place finisher Samantha Warriner.  Carfrae wore TYR’s Category 5 Hurricane Wetsuit and Tracer Junior Racing Goggles.

TYR athlete and native New Zealander Joanna Lawn finished third, right behind Carfrae, with a final time of 9:31:53. Lawn also suffered a flat tire in the bike portion, but was able to recover with an impressive marathon split of 3:10:54. Outfitted in TYR’sCarbon Female Tank and Carbon Female 6” Tri Short, Lawn remarked after the race that her Carbon gear “felt amazing – like a second skin.”

Back in Puerto Rico, Canadian Magali Tisseyre had the second fastest bike split for the women in the inaugural Ironman 70.3 San Juan.  Tisseyre was able to keep pace with a tough field of competitors which included Rebeccah and Laurel Wassner, who were first and third out of the water, respectively in TYR’s Torque Pro Swimskin.

Tisseyre finished the race in 4:21:36 with splits of 27:32 on the swim, 2:20:59 on the bike, and 1:28:29 on the run.  Wearing TYR’s female Carbon Race Kit in Gray/Black, Tisseyre’s impressive performance proved she will be one to watch in 2011.

Finally, Olympian Sarah Haskins was the top American finisher in the opening event of the 2011 USA Triathlon Elite Race Series.  Haskins’ time of 55:53 made her the inaugural Elite Sprint National Champion and places her second overall in the 2011 USA Triathlon Elite Race Series standings and the ITU Pan American Cup standings.  Haskins chose TYR’s Carbon Female Aeroback Short John for her race-day apparel.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.