TYR Introduces AP12 Speedsuit

WWD

TYR Introduces AP12 Speedsuit

Tyr is not about to let competitor Speedo get all the attention.

Less than a week after its rival introduced the Fastskin3 racing system that its athletes will wear in the 2012 London Olympics, Tyr released its version, the AP12.

The name is short for the Alchemy Project 2012, which is “built in America and engineered in the pursuit of gold,” the Huntington Beach, Calif.-based company said.

The speed suit, which employs advanced hydrodynamic technology, has been approved by FINA, the governing body of the sport.

The AP12 uses compression and construction to reduce drag in the water, make the muscles fire faster, increase blood flow and engage the core, Tyr said.

The suit will be worn by reigning world champions Camille Lacourt of France and Jeanette Ottesen of Denmark, along with World Short Course medalists Markus and Steffen Deibler of Germany. Tyr’s U.S. team will include Matt Grevers, a two-time medalist in Beijing, along with Ariana Kukors, Ricky Berens, Megan Jendrick, Amanda Weir, Nick Thoman and Josh Schneider.

“Like most swimmers, I want to go fast. Anything that can help me go faster I’ve learned to love and appreciate, and I really appreciate the new Tyr AP12 speed suit. More speed and less pain is the name of the game,” said Grevers.

The suits are available for preorder now with delivery in January. They retail for $320 for the women’s model and $240 or $260 for the men’s model.

Meet the world’s first 100 percent 40-cell wetsuit

Lava

Meet the world’s first 100 percent 40-cell wetsuit…Read More

TYR Hurricane Freak of Nature Wetsuit Available Now; 100% 40 Cell Nano SCS Neoprene Redefines What’s Possible

ESW

TYR Hurricane Freak of Nature Wetsuit Available Now…Read More

Day 6 – All Things Merry & Bright

3/GO Triathlon

On the top of your list this year should be TYR�s new Freak of Nature wetsuit. Made entirely of Yamamoto�s extremely flexible neoprene, the Freak of Nature wetsuit actually stretches 40% more than TYR�s top level Cat. 5 wetsuit. Comes with its own carrying case, exclusive swim cap, limited edition serial number and a repair kit so you can take great care of your favorite new prize possession. But what makes your investment even better _ as a Freak owner you�ll have the chance to win a slot in to the 2012 Ironman U.S. Championships in New York. Best gift ever.

TYR Hurricane Freak of Nature Wetsuit Available Now; 100% 40 Cell Nano SCS Neoprene Redefines What’s Possible

ESW

TYR Hurricane Freak of Nature Wetsuit Available Now…Read More

TYR Announces New Wetsuit and Sweepstakes

Ironman

TYR Hurricane Freak of Nature Customers Eligible to Win a Slot for Ironman U.S. Championship

TYR is excited to announce the availability of its new flagship wetsuit: the TYR Hurricane Freak of Nature. Customers will be eligible to win a slot in the sold out Ironman U.S. Championship in New York on August 11, 2012.

Available on TYR.com and at select retailers, the “Freak” is constructed of 100% 40 cell Nano SCS Yamamoto neoprene and able to stretch over seven times its static state. Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water. The wetsuit is packaged in a TYR branded steel briefcase with a custom Freak of Nature swim cap, a wetsuit care kit, and a member card with an individualized access code. Freak of Nature customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.

To enter the contest to win a slot for the Ironman U.S. Championship, Freak of Nature owners must first register their wetsuit at tyr.com/limitswillfall, where they will be prompted to write a caption for a photo (below). Captions will be judged on originality, humor, and the spirit of triathlon. For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.

Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature. Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective,” while four-time Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.” Racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.

In addition to Wellington and Potts, other key athletes that will race in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.

Limited quantities are available now at select retail stores and on TYR.com for the holiday season. Additional quantities will be available for Spring 2012. For more information on TYR’s Hurricane Freak of Nature wetsuit, visit tyr.com/limitswillfall.

TYR Freak of Nature. The $1,200 Wetsuit.

Triathlete

A $1,200 wetsuit? TYR went there. The Freak of Nature is constructed completely from Yamamoto’s extremely flexible #40 neoprene built on the paneling and fit used in their current top-level suit, the Category 5. TYR says this change in neoprene allows Freak of Nature to stretch 40% further than Cat. 5. In addition to the materials change, TYR added patches of aerated neoprene, built up the catch panel and included other out-of-water value-add features. We will have to get one in the water to see if the suit’s swimming performance justifies the price tag, which is nearly double most brand’s top-level suits, but Chrissie Wellington is calling it, “far and away the most amazing wetsuit I have ever had the privilege to swim in.”

FIT

TYR is preserving the same fit and paneling used on the Hurricane Category 5 wetsuit. Triathletemagazine reviewed the suit in the July Swimsuit Issue. Here’s what Tech Editor Aaron Hersh thought about the suit’s fit that, at the time, was TYR’s premier model.

The anatomical precision of the Category 5′s torso is blatantly obvious once in the water. Of all the suits reviewed, the Cat. 5 was the only one able to keep water out by tightly wrapping the swimmer without creating pressure points. Since a swimmer wearing a wetsuit is positively buoyant, water that seeps between the suit and the swimmer reduces buoyancy. Many suits are designed to fit tightly for that specific reason, but the Category 5 was the best at blocking water without squeezing the swimmer…

The suit’s flexible shoulders complement the feeling of freedom created by its well-fitting chest. The arm, shoulder and back panels are all exceptionally thin and have few seams. All three of these regions of the suit pull on each other during a stroke, and the combination of flexible materials and clever design frees the shoulders of restriction. There is no outward tug that some tight suits can create.

Although the Freak of Nature’s paneling is identical to the Cat. 5, the fit will actually be slightly different due to the type of neoprene. The Cat. 5′s torso is constructed using a mix of neoprenes with different degrees of flexibility. Since Freak of Nature uses only Yamamoto #40, an extremely flexible blend, its torso is likely to stretch more and fit slightly differently than the Cat. 5. Chrissie Wellington describes the fit as, “light and snug without being restrictive.” TYR told a story about the subtle difference in fit from a product testing session with Andy Potts. His first reaction when wearing the suit was that it was too tight, and he asked for a bigger suit. TYR staff convinced Potts to try it, and the additional stretch in fact allowed the suit to conform to his body. Potts stuck with that original size.

Features

Other than being constructed of only Yamamoto #40 neoprene, Freak of Nature has several other features that separate it from Category 5 and some other top end wetsuits. Carefully located segments of aerated neoprene are placed on the chest, hips and thighs to maximize the buoyancy of both the upper and lower portions of the swimmer’s body. TYR also extended the piece of super-buoyant material around the outside of the swimmer’s hips. These segments are plunged into the water as the swimmer rolls from side to side, and using thick neoprene in this location has benefited body position on other suits tested by Triathlete. TYR took this design a step farther than some brands by using not only thick neoprene, but aerated thick neoprene, which is the most buoyant variety. Freak of Nature also has a forearm catch panel covered with massive, nearly rigid plastic “V’s.”

Flex

The back and shoulder panels used in Freak of Nature utilize the pattern that has been proven in their existing suits to effectively isolate the shoulder and zipper to maximize arm flexibility. We found the Cat 5. to be very flexible, and the addition of #40 neoprene and extremely flexible inner jersey liner through the suit might further reduce restriction on the arms. TYR says the materials change allows the arms to stretch to 40% more than the Cat 5. Although we haven’t swum in Freak of Nature, TYR athlete Chrissie Wellington has. She says it’s, “allows for complete range of motion.” This extremely flexible construction can also effect the support the suit provides to the swimmer’s core by reducing the amount of pressure it applies to the torso.

The Extras

TYR wants to create a wetsuit buying experience analogous to a luxury car buying experience. The suit comes in a wood, rubber and metal case inscribed with an individual serial number assigned to the suit. That number becomes the ID associated with the suit’s owner and TYR plans to connect with Freak of Nature swimmers to provide them with additional surprises after they have purchased the suit. It also comes with a silicone cap that graphically matches the suit and a care kit to wash it and repair fingernail cuts. The men’s version has a red and gold color scheme, the women’s is white and gold.

Meet the world’s first 100 percent 40-cell wetsuit

Lava

TYR�s booth at Interbike this year is wrapped in Matrix-esque graphics including words that make you feel like there�s something they don�t want you to know.

And it�s true. Well, kinda.

This is all you’re going to see of TYR’s top-secret, uber-exclusive high-end wetsuit until Spring 2012. The company is keeping their new Hurricane Freak of Nature, due for a limited release in November, shrouded in mystery. (Unless of course you manage to catch Rinny, Andy Potts, or Chrissie Wellington at a wetsuit-legal race in the next few months.)

We were led upstairs into a closed-off room to feast our eyes upon a locked silver briefcase. So why all the fuss? Inside rested a 100 percent 40-cell nano scs Yamamoto neoprene suit�one the swimwear company says displays unprecedented progress in wetsuit design.* The latest addition to the series, the “Freak,” as we’re affectionately calling it around here, is the next step in the Hurricane line. “This pushes the envelope beyond the Cat 5,” said Jarrett Bockler of TYR, referring to their current top-shelf model. “We want this to be an experience like that of owning a Ferrari.” And with a retail price of $1,200, it better be.

The suit’s got a .17 specific gravity (check back while I go get my physics degree) which promises to keep you more properly positioned in the water, elevation panels in the chest, core, and front of thigh, and V-GCP flex panels to help with the catch. Andy Potts has reportedly called the expanded range of motion zones (ROM zones) “otherworldly effective.”

And TYR’s thought of everything (save for a trip to join Potts for a one-on-one training camp). The suit comes with a matching cap only available to Freak owners (sure to make you the coolest kid at Masters), a wetsuit care kit, a unique serial number that comes with all sorts of goodies, and a chance (yes, only a Willy Wonka Golden Ticket-esque chance) for an Ironman New York slot.

All the gadgets and gizmos aside, we can’t wait to get our hands on this gold-lined baby and see just what it can do.

Potts and Haskins Win 2011 Toyota Cup Series

Huntington Beach, CA – October 3, 2011 – TYR athletes Andy Potts and Sarah Haskins won titles at the 2011 Toyota U.S. Open Triathlon in Rockwall, Texas.  The final leg of a seven-event Series, both Potts and Haskins finished at the top of the overall point standings with 55 and 59.5 points respectively to win their professional division.

Throughout the Series, both Potts and Haskins were consistently strong competitors.  A 2004 Olympian, Potts won the CapTex Triathlon in Austin and the Philadelphia Insurance Triathlon, while finishing a close second at the Nautica South beach Triathlon and the Life Time Minneapolis Triathlon.  A 2008 Olympian, Haskins dominated the 2011 Series with four first place finishes at the Nautica South Beach Triathlon, the CapTex Triathlon in Austin, the Life Time Minneapolis Triathlon and the Life Time Chicago Triathlon.

Both Potts and Haskins race in TYR’s Carbon Race Kit.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

TYR Hurricane Freak of Nature Wetsuit Available Now; 100% 40 Cell Nano SCS Neoprene Redefines What’s Possible

ESW

Huntington Beach, CA � November 29, 2011 � TYR is excited to announce the availability of triathlon’s new premiere wetsuit: the TYR Hurricane Freak of Nature�. Available on TYR.com and at select retailers, the “Freak” is constructed of 100% 40 cell Nano SCS Yamamoto neoprene and able to stretch over seven times its static state. Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water.

Triathletes seeking top of the line speed and luxury along with a unique customer experience will get the total package in TYR’s Hurricane Freak of Nature. The wetsuit is packaged in a TYR branded steel briefcase with a custom Freak of Nature swim cap, a wetsuit care kit, and a member card with an individualized access code. Freak of Nature customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.

“Freak” customers will also be eligible to win a slot in the Ironman U.S. Championship. To enter the contest, Freak of Nature owners must first register their wetsuit at tyr.com/limitswillfall, where they will be prompted to write a caption for a photo. Captions will be judged on originality, humor, and the spirit of triathlon. For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.

Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature. Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective”, while 4x Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.” Racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.

In addition to Wellington and Potts, other key athletes that will race in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.

TYR is running a new “Redefine What’s Possible” ad campaign to coincide with the Freak of Nature launch. The campaign will run in Triathlete, Inside Triathlon, LAVA, and 3GO magazines, and on Competitor.com and Slowtwitch.com.

Limited quantities are available now at select retail stores and on TYR.com for the holiday season. Additional quantities will be available for Spring 2012. For more information on TYR’s Hurricane Freak of Nature wetsuit, visit tyr.com/limitswillfall.