Huntington Beach, CA – May 7, 2012 – TYR athlete Andy Potts conquered St. Croix, with time to spare, in arguably the worst weather conditions in race history.  The St. Croix Ironman 70.3 was held on Sunday, May 6^th, 2012 in the U.S Virgin Islands.  With roots back to the 1988 America’s Paradise Triathlon, St. Croix is one of the oldest races in the series.

For 2012, paradise was lost as athletes had to not only contend with the usual heat, humidity and hills of St. Croix, plenty of rain was present, leaving huge puddles with intermittent rain showers throughout the race for Potts.

Known as one of the greatest swimmers in all of triathlon, the former Olympian Potts was first out of the water with a Swim split of 24:29.  Finishing out the race with a Bike split of 2:26:13 and a Run split of 1:12:50, Potts won the race in TYR’s Carbon Race Kit with a final time of 4:03:31.  Potts finished the race by almost a full two minutes ahead of the second place finisher.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – April 3, 2011 – TYR athlete Sarah Haskins took first place at the Nautica South Beach Triathlon.  The Nautica South Beach Triathlon was the first event in the 2012 Race To The Toyota Cup series.

Haskins started her day with a race best 22:05 swim, then had a quite fast 58:35 bike, before leaving the competition in the dust with a race best 36:47 run.  Haskins’ first place finish of 2:00:13 bested the second place finisher by 2:45, routing the competition.  The race was Haskins’ 21^st career win.  Haskins races in TYR’s Carbon Race Kit.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – April 3, 2011 – TYR athletes Andy Potts and Richie Cunningham finished in first and second place respectively at the Ironman 70.3 California.  It was Potts’ fourth win in Oceanside.  Ironman 70.3 California is a special race for Potts. It was the setting for his first taste competing at a WTC event and introduced him to Ironman and 70.3 racing.

Potts seemed in control all day as he led key Australian challenger and fellow TYR sponsored athlete Cunningham from start to finish. With a race-best swim of 22:48, a bike of 2:13:08 and a run of 1:14:34, Potts took the men’s title with a first place finish in 3:54:03.  Potts bested second place finisher Richie Cunningham by 68-seconds.  Andy Potts races in TYR’s Carbon Race Kit.  Both Potts and Cunningham swim in the TYR Hurricane Freak of Nature wetsuit.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – April 3, 2011 – TYR athlete’s Nick Thoman and Ariana Kukors both swam strong at the 2012 USA Swimming Grand Prix in Indianapolis.  Gearing up for Olympic Trials this summer in Omaha, both athletes were in fine form.

In the Men’s 100 Back, Nick Thoman raced to victory in the event with a 53.85, just shy of his eighth-ranked season best of 53.78 from earlier this month.  In the Women’s 200 IM, Ariana Kukors placed second in 2:10.76.  The performance vaulted Kukors’ ranking to sixth in the world.  Thoman was racing in the new TYR AP12 Compression Speed Short and Kukors raced in TYR’s Tracer B-Series.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, California April 1, 2012: In preparation for the London Games, the TYR research and development team has unveiled the most advanced technical innovation to ever hit the face of swimming, The FastStache. The next breakthrough in swimming is right under your nose. Keep a fast upper lip and get your fast face on.

See directions and the video on www.TYR.com/faststache

Mutton Chop and Soul Patch expansion kits are also available to max out your face speeds. The FastStache four step application process should be followed prior to meets and training sessions – prepare face, apply FastStache, remove hand, and enjoy your new speed.

The FastStache creates a perfect synergy with the swimmers cap, goggles and technical suit. TYR product developer Dr. Ivan Mustacio explains, “The system is an engineering marvel! It is beyond drag reduction, the FastStache is like a propeller. Body hair is legal and natural. We are excited about this addition to our technical product assortment.”

“Remember everyone, keep a tight streamline and a fast upper lip.” Stated Olympic Gold Medalist Matt Grevers.

Dr. Mustacio continues to explain, “Hydrodynamics are optimized as the hydrophilic whiskers create an incredibly slick and frictionless plane allowing our athletes to maximize efficiency in their streamline and propulsion through the water.”

Happy April Fools Day!

Your Friends at TYR

Huntington Beach, CA –  The TYR sponsored French (FFN), German (DSV), and Danish Swimming Federations all had successful individual and team performances at the FINA Short Course World Championships held in Dubai.  Highlighted by the French men’s 4×100 freestyle relay gold medal, the TYR brand was present throughout the competition.

In addition, American TYR athlete and 2009 FINA World Champion Ariana Kukors took the gold medal in 100m individual medley.   Having set the championship record in the semi-finals with a time of 58.65, Kukors followed up with a convincing 58.95 to edge Australia’s Kotuku Ngawati for the win.

The French men’s 4×100 freestyle relay team, composed of Alain Bernard, Frederick Bousquet, Fabien Gilot, and Yannick Agnel, dominated a deep field that included strong Russian and American teams.  The French set a European record with their time of 3:04:78 to finish ahead of the Russians and claim the gold.

Coralie Balmy, Camille Muffat, Ophelie Cyrielle Etienne, and Mylene Lazare of the French women’s 4×200m freestyle relay team captured a bronze medal with a time of 7:38:42, only hundredths of a second behind silver-medal winning Australia.

TYR Athlete Steffen Deibler had a strong performance for the TYR sponsored German Swimming Federation (DSV), capturing a bronze medal in the in the men’s 50m butterfly.  Deibler set a championship record in the semi-final with a time of 22.57, and is the current world record holder as well.

TYR athlete Jeanette Ottesen won a bronze medal in the women’s 50m butterfly with a time of 25.24 for the TYR sponsored Danish Swimming Federation.

For more information about TYR, our sponsored athletes and federations, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – TYR is proud to announce a three-year sponsorship agreement with NCAA Champion and 2x Short Course World medalist Josh Schneider. TYR is excited to sign an athlete of Schneider’s caliber and talent, who’s quick and steady rise up the World rankings has touted him a 2012 Olympic hopeful.

Schneider’s recent success at the 2010 Short Course World Championships in Dubai included winning the Bronze medal in the 50m freestyle, and breaking the American record with his time of 20.88.  In addition, Schneider garnered a gold medal in the 4×100m medley relay for his participation in the heats. Schneider currently swims for SwimMAC Carolina, the same club as current TYR athlete Nick Thoman.

”I am grateful that TYR has faith in me and my abilities now and for the future.  I am certain that TYR is a perfect fit because of their superior products and most importantly their friendly staff.” says Josh Schneider, NCAA Champion and 2x Short Course World Medalist.

A standout collegiate competitor for the University of Cincinnati, Schneider is the reigning NCAA Champion in the 50y freestyle.  Schneider is also a 5x All-America selection, 7x Big East Conference Champion, 2x Big East Swimmer of the Year, and the holder of five school records (50 free, 100 free, 200 free, 50 fly, 100 fly).  With his myriad of accomplishments, it is surprising to note that Schneider did not even start swimming full time until he got to college.

“Josh is one of those crucial athletes that simply wills a way to excel at the perfect moment.  Starting as late as he did in the sport, it’s nothing short of amazing the trajectory he’s had so far.  Josh is a joy to represent our country, our sport, and TYR.  Our faith in his future is as unbridled as his budding talent,” says Matt Zimmer, Team Sales and Promotions Director for TYR.

Other TYR athlete sponsorships include 2x Olympic Gold Medalist Matt Grevers, World Record Holder Nick Thoman, FINA World Champion Ariana Kukors, 2x Olympic Silver Medalist Amanda Weir, and Olympic Gold Medalist Megan Jendrick. To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR: TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Three of TYR’s top female triathletes, Mirinda Carfrae, Julie Dibens, and Chrissie Wellington, have been nominated for Triathlon America’s Long Distance Female Triathlete of the Year.  TYR would like to congratulate all three of these outstanding athletes for their nominations and their incredible accomplishments over the past year.

Triathlon America, an industry organization dedicated to promoting the sport and business of triathlon, will hold its first annual Triathlon America Awards Celebration in conjunction with the Triathlon American Conference from February 27 – March 1, 2011 in La Jolla, California.  The Active Network will present the awards, which will recognize and honor the best companies, programs, and athletes in the triathlon industry in 2010.

2010 season highlights from the female nominees include Mirinda Carfrae winning her first Ironman World Championship. Carfrae’s time of 8:58:36 was the 4^th fastest time ever for the women in the history of the race.  Julie Dibens finished 3^rd overall at her first Ironman World Championships and had the fastest bike split of any female with her time of 4:55:27.

Wellington is coming off a spectacular finish to her 2010 season, smashing the previous world record by nearly 11 minutes at Ironman Arizona.  With her time of 8:36:13, Wellington became the first woman to break nine hours in an Ironman in North America, and also achieved the smallest gap between first man and first woman in an Ironman.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always. For more information about TYR, our sponsored athletes and federations, and the products they race and train in, please visit TYR.com.

About Triathlon America

Triathlon America is an industry organization dedicated to promoting the sport and the business of triathlon. Founded by a coalition of industry leaders, Triathlon America advocates for the interests of triathlon businesses, provides educational and informative programs, and encourages increased participation in the sport. For more information, please visit www.triathlon-america.com.

Huntington Beach, Calif. – TYR signs the Italian Federation of Triathlon (FITRI) to a sponsorship agreement, which extends through the 2012 Olympic Games.  The partnership will maximize synergies of the two brands in Italy and on the global stage.

“Triathlon in Italy is a brand new world of sport,” said Carlo Bonza, manager of TYR’s European distribution. “Whether people are coming from other sports, or they are approaching triathlon because they are fascinated by the sport as a complete discipline, it is an outdoor sport for all ages. In recent years, the sport of Triathlon has seen the most growth in Italy in both participants and results.”

TYR will outfit the Italian Federation (FITRI) at international events and the 2012 Olympic Games in London.  In addition, the new partnership will give TYR a brand presence in all competitions on the Federal Circuit – with peak participation ranging from 800 to 1300 athletes per event.

“We will devote our energy to strengthening the roots of the TYR brand in Italy,” continued Bonza. “We want to ensure growth of the Italian Federation as well as furthering TYR’s presence in the European market. We believe in this partnership and hope it will bring great success for both TYR and for the Federation.”

FITRI President, Mr. Renato Bertrandi shared the following thoughts on partnering with TYR:

“It is with great pleasure that I signed the sponsorship agreement between FITRI and TYR.  Our partnership is a win-win situation, where TYR can improve their materials with suggestions straight from elite and age group athletes in the field, while FITRI can give TYR increased visibility in one of the world’s fastest growing sports.

FITRI looks forward to an ongoing fruitful and above all “winning” road to the 2012 Olympics in London together with TYR.”

Other TYR partnerships include USA Triathlon, Ironman®, the German Swimming Federation (DSV), the French Swimming Federation (FFN), the Danish Swimming Federation, and U.S. Masters Swimming.  Key athlete sponsorships include 3-Time World Champion Chrissie Wellington and Ironman Champion Andy Potts.  Over 30 of world’s top triathletes switched to TYR’s Hurricane Wetsuit before it even launched.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – March 14, 2011 –2010 and newly crowned 2011 Miami International Triathlon Champion Matt Chrabot has signed a multi-year endorsement deal with TYR Sport Inc.  TYR will be Chrabot’s primary competitive apparel and swimwear sponsor through the next Olympic Games in London. TYR’s experience and unsurpassed technology in the popular sport of triathlon will supply critical product support to Chrabot, who is training to make his first Olympic Team.

Chrabot joins an elite group of talented athletes sponsored by TYR, who plans to make Chrabot the new face of their Olympic marketing campaign.

“I’m very excited to be part of the TYR family,” stated Chrabot, a resident athlete at the Olympic Training Center in Colorado Springs. “TYR has been around since I started swimming as a young athlete in the 1980’s and I’ve always been impressed with their suits and performance technology. I am fortunate to have TYR’s support leading up to the London 2012 Olympic Games.”

Ending his 2010 season ranked No.1 in the U.S. and No.12 in the world, Chrabot, 27, established himself as the American man to beat for a 2012 Olympic berth. Chrabot earned two top 10 finishes at World Championship Series events, won his second Pan American Championships title and was the Miami International champion, a title he hopes to defend later this month. Chrabot is gearing up for the first Olympic qualifier, taking place this August at the World Championship Series stop in London.

“We are very happy to have formed a long-term relationship with an athlete of such high caliber as Matt Chrabot.” stated Ryan Dolan, Vice President of Sales for TYR Sport Inc.. “Matt is well-known for his work ethic and willingness to do what it takes to be the best and win races. We look forward to our push to London 2012 with Matt and USAT.”

Sporting his TYR apparel for the first time in the 2011 Miami International Triathlon, the opening race for the 5i50 Triathlon Series, Chrabot made a strong push in the run to take over the top position.  Chrabot’s final time of 1:44:04 was just enough to edge Bevan Doherty of New Zealand who finished less than 30 seconds behind.

While wearing TYR’s Carbon Race Kit in Gray/Black, Chrabot came from behind to overtake an elite field of men’s pros that were participating in the race.  Showing why he has been touted a favorite for the 2012 Olympic Games in London, Chrabot looks poised for a successful 2011 season.

TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA — March 6, 2011 — 2x Olympic Gold Medalist Matt Grevers had a standout race at the Indianapolis Grand Prix to tie for first place in the 100m backstroke.  Wearing TYR’s Tracer C-Series Grevers put up a time of 54.08, which stands near the top of world rankings.  In addition, Grevers garnered second place in the 100m freestyle with an outstanding time of 50.01.  TYR athlete Josh Schneider also swam to an impressive finish in the 50m freestyle.   With a time of 22.65, Schneider tied for second place.

Schneider’s SwimMAC teammate Nick Thoman finished in third place in the 200m backstroke.  Thoman also swam a 53.93 100m backstroke leg in the 400m medley relay for SwimMac.  Interestingly enough, Thoman’s time, while outfitted in TYR’s Tracer B-Series, would have placed him 3^rd in the world rankings had it been a non-relay.

Olympian Amanda Weir posted a blistering time in the 100m freestyle at the American Short Course Championships in Austin, Texas. Finishing in 47.35, Weir clocked the 13th-fastest performance of all time while wearing TYR’s Tracer B-Series. Weir’s personal best is 47.15 from the 2008 Short Course Nationals, and she sits third all time in the American Short Course standings.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA— March 30, 2011– TYR’s top triathletes started the 2011 season off with a bang, boasting numerous top finishes throughout the month of March.  Competing in a range of races and distances worldwide, it was exciting to see so many TYR triathletes getting off to a great start early in the season.  Julie Dibens dominated the competition at the 2011 Abu Dhabi International Triathlon.  Leading from start to finish, Dibens’ toughest competitor was the sweltering heat.  However, Mother Nature was no match as Dibens was able to repeat as champion for the second year in a row with a time of 7:14:23. Dibens was first out of the water for the women in TYR’s Torque Swimskin.

Reigning Ironman World Champion Mirinda Carfrae ran a blazing 3:01:06 marathon to finish second overall at Ironman New Zealand.  Carfrae unfortunately experienced two flat tires, which left her 22 minutes back from the leader at T2.  However, Carfrae’s final time of 9:31:33 was only three minutes off pace of first place finisher Samantha Warriner.  Carfrae wore TYR’s Category 5 Hurricane Wetsuit and Tracer Junior Racing Goggles.

TYR athlete and native New Zealander Joanna Lawn finished third, right behind Carfrae, with a final time of 9:31:53. Lawn also suffered a flat tire in the bike portion, but was able to recover with an impressive marathon split of 3:10:54. Outfitted in TYR’s Carbon Female Tank and Carbon Female 6” Tri Short, Lawn remarked after the race that her Carbon gear “felt amazing – like a second skin.”

Back in Puerto Rico, Canadian Magali Tisseyre had the second fastest bike split for the women in the inaugural Ironman 70.3 San Juan.  Tisseyre was able to keep pace with a tough field of competitors which included Rebeccah and Laurel Wassner, who were first and third out of the water, respectively in TYR’s Torque Pro Swimskin.

Tisseyre finished the race in 4:21:36 with splits of 27:32 on the swim, 2:20:59 on the bike, and 1:28:29 on the run.  Wearing TYR’s female Carbon Race Kit in Gray/Black, Tisseyre’s impressive performance proved she will be one to watch in 2011.

Finally, Olympian Sarah Haskins was the top American finisher in the opening event of the 2011 USA Triathlon Elite Race Series.  Haskins’ time of 55:53 made her the inaugural Elite Sprint National Champion and places her second overall in the 2011 USA Triathlon Elite Race Series standings and the ITU Pan American Cup standings.  Haskins chose TYR’s Carbon Female Aeroback Short John for her race-day apparel.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always. To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA- April 3, 2011 –TYR triathletes Andy Potts and Mirinda Carfrae claimed the 2011 Ironman 70.3 California titles in Oceanside on Saturday.  It was the third Ironman 70.3 California title for both Potts and Carfrae, respectively.

Once again dominating the swim portion with a time of 22:36, Potts was first out of the water in TYR’s Category 5 Hurricane Wetsuit.   Potts then went on to bike a 2:17:29 for the third fastest bike split of the day. He finished up with 1:12:17 on the run in TYR’s Carbon Race Kit.  Potts’ final time was 3:55:49, narrowly edging Rasmus Henning by thirty seconds.

On the women’s side, TYR athlete Dede Griesbauer led out of the water with a time of 25:48.  Carfrae and Magali Tisseyre were not far behind with swim splits of 26:52 and 26:54, respectively.  Four of the first six female pros out of the water wore the Category 5 Hurricane Wetsuit.

Tisseyre had the second fastest bike split with a time of 2:32:50 in her Female Carbon Race Kit, with Carfrae trailing in sixth position going into T2.  However, Carfrae’s speed on the run was unstoppable, and she was able to pull away from leader Heather Jackson in the final thirty seconds to finish in 4:26:18.  Tisseyre finished third with an impressive time of 4:27:22.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA – April 11, 2011 – TYR triathlete and 3x World Champion Chrissie Wellington rewrote the record books once again this weekend at Ironman South Africa with a time of 8:33:56.  Wellington’s time was two minutes and seventeen seconds faster than her previous world record time of 8:36:13 at 2010 Ironman Arizona. Wellington also had the fastest run split of the day for both the men’s and the women’s fields with a marathon of 2:52:54.

Starting off strong on the swim, Wellington exited the water in third place with a time of 51:40, just under three minutes back from the women’s leader.   Wellington quickly gained the lead during the bike, where she dominated the other females with a split of 4:45:23, a new Ironman South Africa course record.

With a comfortable lead heading into the run, Wellington did not slow down at all, setting another course record (2:52:54) for the marathon. Wellington’s final time of 8:33:56 was her third course record of the day and placed her 8^th overall, with only seven men finishing ahead of her.  Wellington wore a custom red edition of TYR’s Carbon Race Kit for the bike and run.

In addition, TYR triathlete Dr. Amanda Stevens led out of the water while wearing TYR’s Category 5 Hurricane Wetsuit.   Racing only her second full Ironman, Stevens finished in fifth place with a time of 9:25:50 amongst a stacked field. Stevens’ splits were 48:55 on the swim, 5:07:45 on the bike, and 3:24:23 on the run.  Stevens was also outfitted in TYR’s Carbon Race Kit.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.   To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA—TYR Sport Inc. is pleased to announce a six-year sponsorship agreement with the Swiss Swimming Federation (SSNF).  TYR will be the exclusive technical apparel supplier to the Swiss swimming, diving, open water, and synchronized swimming national team athletes through 2016.  The partnership will be a welcome addition for both the SSNF and TYR, who continues to expand its presence in the European market.

With several rising stars including a 3-Time Swiss Record Holder and 2008 Olympic Finalist in the 200m freestyle, and a 2008 Open Water Olympian in the 10K, the Swiss Swimming Federation has a storied history of exceptional athletes.  The Federation boasts a total of 26 European Championship Medals and 9 World Championship Medals.

“This is a very exciting time for our national team,” said Barbara Moosmann, Head of the Swiss Swimming Federation. “Swiss Swimming is thrilled to establish a partnership with a premiere company in the technical suit market and it provides us with the opportunity to compete at our best.”

Currently, there are 4,500 registered swimmers and 60,000 affiliated club participants in Switzerland, where swimming is the third most popular sport in the nation.  The partnership between TYR and the SSNF will further develop the federation’s membership and youth programs.

“Through programs with our new sponsor, we will be able to make technical swim apparel available to youth and member programs throughout the Swiss market,” continued Moosmann.

TYR also sponsors the Danish, French, and German Swimming Federations, the U.S.A. and Italian Triathlon Federations, and partners with Ironman® and U.S. Masters Swimming.  For more information on TYR’s sponsored athletes and Federations, and the products they race and train in, please visit tyr.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- TYR Sport Inc. is excited to announce a sponsorship agreement with top British triathlete Tom Lowe.   TYR will be the exclusive apparel sponsor for Lowe for all three triathlon disciplines.  Lowe is coming off a tremendous conclusion to the 2010 season, where he placed third overall at Ironman Arizona. Even though Arizona was Lowe’s first full Ironman, he managed the fastest run split (2:48:11) of the day for the men and emerged as one to watch in 2011.

A native of Worcestershire, United Kingdom, Tom Lowe returned to racing in 2010 after taking a two and a half year hiatus due to a serious knee injury.  Healthy and with a renewed passion, Lowe’s 2010 race season included a second place finish at Ironman 70.3 Branson, a 7^th place finish at Ironman 70.3 Eagleman, and a 9^th place finish at Ironman 70.3 Boulder.  Prior to his injury, Lowe won the 2007 National Ranking Series Duathlon in Cambridge, England and was 3^rd at the 2007 ETU European Duathlon Championships.  In 2006, Tom won the National Elite Duathlon Championships in Scotland.

“I’m very excited to be joining the TYR family as a sponsored athlete, giving me the opportunity to wear what I believe is the premier triathlon wetsuit, race suit, and clothing on the market,” said Lowe. “Hand in hand with this, TYR’s dedication to continual improvement and innovation of it’s products, and it’s support of, and close work with, it’s athletes, I’m sure will allow me to achieve my race goals and continued development within triathlon. I truly believe that wearing TYR will make me a faster, more complete athlete.”

During his enforced break from competition, Lowe coached and trained elite athletes in triathlon, duathlon, and running.   Lowe is a fully qualified UK Athletics Level 2 Endurance Coach as well as a REP’s Level 3 Certified Personal Trainer.

“Tom’s desire to compete at the highest level exemplifies the spirit and ideals of the TYR brand.  We are excited to bring Tom into the TYR family and look forward to a great 2011 race season,” said Ryan Dolan, Vice President of Sales.

TYR also sponsors 3x World Champion and Ironman World Record Holder Chrissie Wellington and Ironman Champion Andy Potts.  To learn more about TYR’s sponsored triathletes, swimmers, and federations, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- May 1, 2011- TYR triathlete Pete Jacobs dominated Ironman Australia today with a time of 8:29:38 to claim first place.  Wearing TYR’s Category 5 Hurricane Wetsuit, Jacobs was first out of the water with a time of 46:29.  Jacobs was equally impressive on the bike and run, with splits of 4:41:04 and 2:59:14, respectively.  This is Pete Jacobs’ first win at a full Ironman.

In the Ironman 70.3 Port Macquarie race, TYR female triathlete Joanna Lawn placed first with a time of 4:29:36.  With splits of 26:00, 2:32:28, and 1:28:39, Lawn topped the rest of the female pro competitors by over seven minutes.  Lawn chose TYR’s Carbon Race Kit for her race-day apparel.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- May 9, 2011- TYR triathlete Sarah Haskins claimed her first-career ITU World Cup Victory in Monterrey, Mexico on Sunday with a time of 1:57:15.  Haskins, a 2008 U.S. Olympian, led from start to finish, building a 1 minute, 24 second lead heading into the run.  With a comfortable advantage, Haskins cruised to the finish line in TYR’s Carbon Aeroback Short John to take the gold medal.  Also racing in Monterrey was TYR triathlete Matt Chrabot, who was the third highest American finisher for the men with a time of 1:47:50.

Winning her second international 70.3 race over the span of just six days, TYR triathlete Joanna Lawn finished in 4:13:23 at Ironman 70.3 Western Australia in Busselton on Saturday to take the women’s title.  Lawn improved upon her splits from last week in Port Macquarie with times of 2:20:38 on the bike and a personal best 1:22:57 on the half marathon run.  Lawn’s final time of 4:13:23 was also a women’s course record in Busselton.

Back in the United States, TYR triathlete T.J. Tollakson claimed a top-three finish at Ironman St. George with a time of 8:40:20.  Outfitted in TYR’s Category 5 Hurricane Wetsuit, Tollakson swam a 49:18 for the fourth-fastest swim split.  Tollakson’s best effort came on the run wearing TYR’s Carbon Race Kit.  With a marathon time of 2:58:02, Tollakson had the second fastest run split of the day for the men.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – May 16, 2011 – TYR triathlete Andy Potts was all business at Sunday’s Ironman 70.3 Florida, taking the men’s title with a time of 3:53:14. Maintaining the lead from start to finish, Potts blazed through the swim portion with a time of 23:25 and headed into T1 with a comfortable lead.  Wearing TYR’s Carbon Race Kit, Potts continued to impress with a blistering 2:08:44 bike split.  Potts finished up with a final split of 1:17:44, crossing the finish line nearly four minutes ahead of the closest competitor.  This is Potts’ second 70.3 win of the season, after taking the Ironman 70.3 California title just a month ago.

TYR triathletes Julie Dibens, Magali Tisseyre, and Becky Lavelle also had strong showings this weekend at Rev3 Knoxville Olympic distance race.  Dibens and Lavelle were second and fourth out of the water with times of 19:23 and 19:29, respectively.  Lavelle then moved up to second place with a 1:04:58 on the bike, with Dibens just behind with a time of 1:05:26.  Dibens finished up with a race-best 37:35 run to finish second place with a total time of 2:04:09.  Tisseyre had the third fastest run split of the day with a 37:57 to claim a top-three overall finish with a final time of 2:05:34.  Lavelle finished strong with a time of 2:06:28 to take fourth place.   All three ladies wore TYR’s Category 5 Female Hurricane Wetsuit.  To learn more about TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – May 31, 2011 – TYR triathletes Andy Potts and Sarah Haskins claimed the Men’s and Women’s titles at the CapTech Triathlon held in Austin, Texas.  This was the second event in the Race to the Toyota Cup, a seven-triathlon national series that began last month in Miami, Florida.  The course consisted of a 1.5K swim, a 40K bike distance, and ends with a 10K run.

Outfitted in TYR’s Torque Pro Swimskin, Andy Potts emerged from the water first with a time of 18:02 and headed into transition with a large lead.  Most of the top male competitors swam off course due to errant direction from a volunteer, which gave Potts an even greater advantage.  However, it was still a close race heading out of T2, where Potts encountered some misdirection of his own and had to backtrack before beginning the run.

Running fiercely to make up for lost time, Potts was able to finish the run 18 seconds ahead of the second place male finisher.  With a final time of 1:52:02, Potts was pleased to add another victory to his impressive 2011 season.  Potts’ recent wins include top finishes at Ironman 70.3 Florida and Ironman 70.3 California.

On the women’s side, Sarah Haskins put together a strong race to claim her second title in the Toyota Cup race series.  Haskins took the lead in the bike leg with the fastest female bike split of the day (1:02:47) and never looked back.  With a 36:12 run leg, Sarah finished a comfortable three and a half minutes ahead of her closest competitor with a final time of 1:59:35.  Fellow TYR triathlete Becky Lavelle finished in third with an impressive 2:04:26.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 6, 2011 – TYR athletes Markus and Steffen Deibler of the TYR sponsored German Swimming Federation (DSV) both claimed German national titles at the German championship meet held in Berlin.  Markus Deibler had an outstanding competition that began with a win in the 100m freestyle with a time of 48:97.  Steffen Deibler garnered a bronze in the same event with a time of 49.56.

On the following day of competition, Markus Deibler would claim his second national title in the 200m IM.  Markus’ time of 1:58:67 was a new national record for Germany and places him fifth in the 2011 World Rankings.  Markus also qualified for the 2011 World Championships in the 200m IM which will take place in Shanghai, China later this year.

Steffen Deibler also had a successful second day at the German Championships.    With a time of 23:47 in the 50m butterfly, Steffen had the 5^th fastest time in the world this year and captured a national title in the event.  In addition, Steffen took second in the 50m freestyle with a time of 22:21, also an impressive time that ties him for 13^th fastest in the world this year.

Both Markus and Steffen wore TYR’s Tracer B-Series Jammer.  For more information on TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 6, 2011 – TYR triathlete Andy Potts continued his winning streak this weekend by capturing his 4^th Escape From Alcatraz victory.  Potts had race-best swim and bike splits with times of 22:31 and 46:35, respectively.  With a final time of 1:59:45, Potts was able to eclipse the second place male finisher by 34 seconds.

Also claiming a podium finish was TYR athlete Matt Chrabot, who finished with an impressive 2:00:25.   Outfitted in TYR’s Carbon race kit, Chrabot was neck and neck with 2^nd place finisher Bevan Docherty for much of the bike and run, finishing just six seconds behind Docherty to complete an excellent race.  On the women’s side, TYR athlete Becky Lavelle capped off another successful race with a top three finish and a time of 2:19:21.

Back on the east coast, TYR triathletes Julie Dibens and Mirinda Carfrae battled for the Rev3 Quassy title in Middlebury, Connecticut.  Dibens was second out of the water, and then took a commanding lead on the bike.  Carfrae worked hard to catch her on the run, but in the end it was Dibens who prevailed with a final time of 4:23:37.  Carfrae finished strong with a time of 4:26:24 to garner second place.  For more information on TYR’s triathletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 13, 2011 – TYR triathletes T.J. Tollakson and Mirinda Carfrae were crowned Ironman 70.3 EagleMan Champions with times of 3:54:39 and 4:15:31, respectively.   Tollakson had an incredible performance on the bike with a time of 2:03:41, giving him a four-minute cushion heading into the run.  Outfitted in his Grey/Black Carbon Race Kit, Tollakson continued his dominant pace with a 1:22:38 half marathon to take the win.  TYR triathlete Richie Cunningham also had a standout race, finishing with splits of 27:03 (swim), 2:11:14 (bike), and 1:16:56 (run), to finish second overall for the men.

Just one week after taking second at Rev3 Quassy, Carfrae was able to clinch another title with her superior running skills.   TYR triathlete Dr. Amanda Stevens led out of the water with a time of 26:05.  Carfrae headed into T1 in third place, but was able to come back with a fantastic run split of 1:21:39 to easily take the victory.  Dr. Amanda Stevens finished in fifth with a final time of 4:23:56.

Reigning Ironman World Record Holder Chrissie Wellington had a fantastic race at Ironman 70.3 Kansas to take the women’s title.  Wellington steadily moved up the ranks after being third out of the water with a time of 27:41.  She then went on to have the second fastest bike split with a time of 2:24:09. With a blazing run time of 1:16:41, Wellington was able to move in to the top spot to take the win with a final time of 4:11:08.

Magali Tisseyre claimed her first Ironman 70.3 title of the season with a victory at Ironman 70.3 Boise.  Tisseyre was strong throughout the entire race exiting the water in third position with a time of 27:36.  With a superior time of 2:23:06 on the bike, Tisseyre took the lead and never looked back.  Tisseyre’s bike and run splits were the fastest of the day for the women to give her a final winning time of 4:18:28.  This was Tisseyre’s second Ironman 70.3 Boise victory.  To learn more about TYR’s triathletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- June 20, 2011- TYR’s Ariana Kukors delivered the world’s fastest time of the year in the 200m IM at the Santa Clara International Grand Prix.  Kukors defeated Stephanice Rice and Caitlin Leverenz to clinch first place with a time of 2:09:53.  Eclipsing her own previous meet record set in 2009, Kukors now moves to the top of the world rankings in the 200m IM.  Kukors’ chose TYR’s Tracer™ Technology for her race-day apparel.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, Calif. – June 23, 2011- TYR Sport Inc. is pleased to announce a three-year sponsorship agreement with Camille Lacourt, reigning European Swimmer of the Year. The Narbonne, France native is coming off a tremendous 2010 season where he became European Champion in the 100m backstroke.  TYR will be the exclusive sponsor for all of Lacourt’s race-day technical apparel and equipment.

Lacourt dominated at the 2010 European Championships in Budapest, Hungary, claiming three Gold medals in the 50m backstroke, the 4×100m Medley relay, and the 100m backstroke. Setting a new European Record, Lacourt’s 100m backstroke time of 52.11 was the second fastest time ever recorded.

Four months later, Lacourt went on to win a Silver medal in the 100m backstroke at the FINA World Short Course Championships in Dubai. Lacourt hopes to continue his winning streak at the 2011 European and World Championships, and will be one to watch at the 2012 Olympic Games in London.

“I am honored to become a member of the TYR family,” stated Lacourt upon signing his agreement with TYR.   “As a proud representative of the French Swimming Federation (FFN), I look forward to training and racing in TYR.”

Continuing to expand its presence in the European market, TYR’s international swim family now includes Lacourt, Steffen and Markus Deibler of Germany, and Jeanette Ottesen of Denmark.  In addition, TYR is proud to sponsor three of the world’s premiere male backstrokers in Lacourt, 2x Olympic Gold Medalist Matt Grevers, and World Record Holder Nick Thoman.   TYR is also the official sponsor of the French Swimming Federation (FFN).

“Camille is an exceptional athlete with limitless talent and charisma.  TYR is excited to welcome a swimmer of his caliber to the TYR family and we look forward to watching him excel at the World and Olympic level,” said Franck Horter, General Manager of TYR Europe.

To learn more about TYR’s sponsored athletes, and the products they race and train with, please visit TYR.com.

About TYR:

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlons pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 27, 2011 – TYR triathlete Julie Dibens had a remarkable race to win her first Ironman title at Coeur d’Alene.  The Great Britain native led from the start, exiting the water in first position (52:36) in her TYR Category Five Hurricane Wetsuit.    With a 3:39 lead heading into the bike, Dibens did not let up at all, setting a blazing new bike course record with a split of 4:52:18.   Dibens headed into the run with a stunning 36:37 advantage with only three male pros ahead of her.

Dibens appeared to be a shoe-in for the win but encountered a scary moment at mile 13 when she had to stop and refuel because of dizziness.   The slight setback allowed Dibens’ competitors to regain some ground, but it was not enough to affect the race outcome.  Crossing the finish line at 9:16:40, another course record, Dibens rejoiced in her first Ironman victory.

Back on the east coast, TYR triathlete Andy Potts continued his winning streak at the Philadelphia Insurance Triathlon. Potts exited the water first, distancing himself from his competitors.  Neck and neck with his competition for most of the bike, Potts was able to put some distance between him and the field in the latter portion of the run to finish in 1:46:03 for the victory.  Potts continues to rack up the wins in TYR’s Carbon Race Kit across various distances, which have included 2010 Ironman Cozumel, 2011 Ironman 70.3 California, the CapTex Triathlon, and the Escape from Alcatraz Triathlon. For more information on TYR’s sponsored athletes, and the products they race and train in, please visit tyr.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – June 28, 2011 – TYR’s newest athlete Camille Lacourt garnered first place at the Paris Open in the men’s 50m backstroke.  Back in March, Lacourt posted the world’s top time this year with a blistering 24.36. Lacourt’s Paris Open winning time of 24.61 was equally impressive, eclipsing the second place finisher by .28 seconds to take the victory in his home country.  Fellow TYR athlete Matt Grevers also swam an excellent race to finish third with a time of 25.30, nearly equalling his season-best 25.29 from prelims which ranks him 15th in the world.

Grevers and Lacourt faced off again in the men’s 100m backstroke, but this time the American bested Lacourt with a time of 53.35.  Grevers’ time moves him up to third in the world rankings.  Lacourt finished second with a time of 53.52, slightly off his 2010 European Record of 52.11.  The match-up between Grevers and Lacourt will be an exciting one to watch in the upcoming Olympic year.

TYR athlete and Germany native Steffen Deibler also took home a title in the men’s 100m butterfly.  Deibler’s time of 52.47 was just shy of his sixth-ranked 52.03 he swam earlier this year.  For more information on TYR’s athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – July 6, 2011 - TYR Sport Inc. is pleased to announce a multi-year sponsorship agreement with Olympic Gold Medalist Ricky Berens.  At the 2008 Beijing Olympic Games, Berens helped the U.S. team set new world and Olympic records in the 800m freestyle relay with their winning time of 6:58:56, the first team in history to break seven minutes in the event.

At the 2009 FINA World Championships, Berens was again part of the Gold Medal-winning 800m freestyle relay team, breaking the world record they had set at the Olympics by .01. Berens’ relay split of 1:44.13 was the fastest split on the American team and their total time of 6:58.55 is still standing as the world record. In addition, Berens earned his second World Championship medal by being a part of the preliminary round of the 400m freestyle relay that later went on to win gold.

Berens also claimed international victories at the 2007 Pan American Games where he captured three medals; a gold in the 400m Medley Relay, and two silvers in the 400m and 800m freestyle relays.

“I am excited and honored to become a member of the TYR team.  I value the opportunity to partner with a trusted American brand known worldwide for the quality and performance of their suits. I look forward to training and competing in TYR leading up to the London 2012 Summer Olympics,” said Berens upon signing his agreement with TYR.

A 21-time All-American selection and 20-time Big 12 Conference Champion, Berens helped lead the University of Texas to a 2010 NCAA Team Championship.   Berens also helped the Longhorns capture the 2009 800-yard freestyle relay NCAA title.

Berens is currently training under Coach Dave Salo at Trojan Swim Club in Los Angeles, California.  He will compete at the 2011 FINA World Championships in Shanghai later this month as a member of the American 800m freestyle relay team.

“Ricky is a tremendous individual both personally and professionally.  His character and personality exemplify the type of athlete we want brought into the TYR family,” said Ryan Dolan, Vice President of Sales.

To learn more about TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR:

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- July 11, 2011- TYR’s Chrissie Wellington delivered yet another world record performance.  Earning her third straight victory at Challenge Roth, Chrissie eclipsed her own 2010 world record of 8:19:13 by exactly one minute with a reported time of 8:18:13.  Her final time was the combination of a 49:49 swim, 4:40:39 bike and a 2:44:35 run.  Outfitted in the TYR Hurricane 5 wetsuit for her swim and the TYR Competitor Race Kit for bike and run, Chrissie lead the race from start to finish finishing fifth overall among men and women.  Chrissie now turns her attention to Hawaii and the Ironman World championship.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- July 11, 2011- TYR’s Sarah Haskins led the women in Minneapolis with a reported time of 1:59:57 at the Life Time Fitness Race to the Toyota Cup.  Wearing her TYR Carbon Race Kit, Sarah dominated the event taking first place yet again after winning the event in 2009 and 2010.  Finishing with splits of a 19:08.3 swim, 1:02:08.5 bike and a 36:35 run, her 40k bike time was the best of the day among women.

In the Ironman 70.3 Rhode Island race, TYR’s Magali Tisseyre dominated all the action.  In Providence, she clinched her fourth Ironman 70.3 win in 4:27:08.  Finishing first out of the water with a time of 29:08, she continued to control the race with a 2:32:37 bike and a 1:22:47 run.  Magali crossed the finish line wearing her TYR Carbon Race Kit with the quickest run of the day, over eleven minutes ahead of the second place finisher.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – July 19, 2011 – TYR’s Matt Grevers had a stellar performance in Los Angeles, California at the Los Angeles Invitational, finishing first in the 200m and 100m back-stroke.  In addition to his two titles, Grevers set a meet record in the Men’s 100m back-stroke.

Grever’s first win came on Friday, July 15^th.  With a time of 1 minute and 59.79 seconds, Grevers took home the Men’s 200m back-stroke title. His time was just fast enough to out swim his teammate Cory Chitwood who finished second with a time of 2 minutes and .55 seconds.

On Sunday, July 17^th, Grevers raced in his TYR Tracer, breaking the meet record.  In the long course meter format of the Men’s 100m back-stroke, Grevers set a blistering time of 54.15. Peter Marshall set the previous record in 2009 with a time of 54.19.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA – July 19, 2011 – TYR sponsored Andy Potts claimed the 2011 Vineman Ironman 70.3 in Santa Rosa, California.  Continuing his 2011 dominance, Potts set a race-record 3:45:58 finish against a competitive men’s field.

Finishing with a race-best 21:38 swim in his TYR Hurricane Category 5 Wetsuit, a sixth best 2:08:44 bike, and third best 1:13:09 run, Potts topped second place finisher Paul Matthews of Australia by 29 seconds for the win.  Potts and Matthews were neck-and-neck at the 12-mile mark during the run until Potts found an extra gear and pulled away.

The victory resumes a stellar 2011 for Potts who previously won the Ironman 70.3 in California and Florida, as well as victories in the Capital of Texas, Escape from Alcatraz, and Philadelphia.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA – July 25, 2011 – TYR Triathlete T.J. Tollakson claimed his first full Ironman title at the 13^th annual Ironman Lake Placid race, the oldest Ironman in the continental U.S.  Tollakson never trailed the front of the pack, finishing in 8:25:15, eight minutes ahead of his closest competitor.

Out of Mirror Lake with a swim split of 50:37, T.J. quickly took the lead during the 112 mile bike ride.  Tollakson’s near record-breaking bike split of 4:33:33 in TYR’s Carbon Race Kit was just ten seconds off the 2001 record set by Steve Larsen.  During the 26.2 mile run, Tollakson strengthened his lead and completed his day with a 2:56:46 run split.

Tollakson’s final race time of 8:25:15 was only two minutes off the course record set by Simon Lessing in 2004.  The victory follows a top three finish at Ironman St. George and a win at Ironman 70.3 Eagleman for Tollakson, who continues to build on a successful 2011 season.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA- August 1, 2011- TYR’s Jeanette Ottesen captured a Gold Medal in the women’s 100m freestyle at the 14^th FINA World Championships in Shanghai, China.  Outfitted in TYR’s Tracer B-Series Shortjohn, Ottesen’s time of 53.45 seconds tied for Gold, and is the first-ever World Championship Gold Medal for the Danish swimmer.  The victory also marks only the second time in history that a Danish swimmer has won a World Championship Gold Medal.

Ottesen’s tie was the second time this week a gold medal was shared by two swimmers in the same event.  TYR’s Camille Lacourt tied for Gold in the men’s 100m backstroke earlier in the Championships.

In addition, TYR’s Ricky Berens helped the U.S. win the men’s 4×200m freestyle relay world title.  Berens finished the third leg of the race with a time of 1:46.51 in TYR’s Tracer B-Series Jammer.  Together, the U.S. finished with a time of 7:02:67 ahead of France and China.

The U.S. bested their previous performance of 7:03.84, set at the 2010 Pan Pacific Championships.  The U.S. team has now won four straight titles in the 4×200m freestyle relay, setting a consecutive wins record which was previously held by Australia who won three from 1998 to 2003.

Also helping the U.S. win gold was TYR’s Nick Thoman, who swam the first leg of the men’s 4×100m medley relay.  Thoman swam his signature backstroke in TYR’s Tracer B-Series Jammer, clocking a blazing time of 53.61. The U.S. won gold, finishing with a combined time of 3:32.06 to outrace Australia by .2 seconds.  The win gave the U.S. a total of 16 golds and 29 medals overall in Shanghai.   Thoman currently holds the world record in the 100m short course backstroke.   To learn more about TYR’s athletes and the products they race and train in, please visit TYR.com

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – August 15, 2011 – TYR’s Pete Jacobs successfully defended his title at Ironman 70.3 Philippines 2011.  Wearing TYR’s Torque Pro Swimskin, Jacobs was two minutes ahead of the pack after the first lap and first out of the water with a swim split of 24:17.

Finishing with a bike split of 2:05:55 and a run split of 1:18:40, Jacobs won the race with a total winning time of 3:51:43.  This was Jacobs’ second consecutive title at Ironman 70.3 Philippines.

On the women’s side, TYR’s Amanda Stevens finished second against a stacked pro field.  Stevens finished with a 24:56 swim split and was in second position out of the water.  On the bike, Stevens continued to impress with a split of 2:23:19.  Finishing with a run split of 1:37:24, Stevens recorded a total time of 4:28:34 to finish second overall.

Back in the U.S., TYR’s Tom Lowe won a modified Ironman 70.3 Steelhead in Benton, Michigan.  Due to rip-tide warnings and wind gusts of up to 25 mph on Lake Michigan, the swim was cancelled and the race became a 69.1 Duathlon.  In unrelenting wind, Lowe lead from start to finish in TYR’s Carbon Race Kit.  Lowe had the best bike split of the day with a time of 2:03:16, and finished off the race with a run split of 1:14:51.  Lowe worked hard to maintain his lead and finished with a total time of 3:19:32, 19 seconds ahead of the second place finisher.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – August 22, 2011 – TYR athlete Chrissie Wellington won her fourth consecutive Ironman 70.3 Timberman with a blistering time of 4:16:33.  Proving once again that she can compete amongst the top male athletes in the sport, Wellington’s run split of 1:18:44 was nearly a minute and a half faster than all other male and female pro competitors.

Outfitted in TYR’s C5 Hurricane Wetsuit, the 3x Ironman World Champion lead the women from the start, exiting the water with at time of 27:08.  Wellington’s bike split was equally impressive, cruising to a 2:27:51 time in TYR’s Carbon Race Kit.

Wellington’s speed on the run led her to victory, crushing all other female competitors by over ten minutes with only five men finishing ahead of her.  This is Wellington’s third straight victory this year, having won Ironman 70.3 Kansas and Ironman South Africa earlier this season.

On the west coast, TYR’s Becky Lavelle topped the podium at the 2011 San Francisco Triathlon with a total time of 2:29:14.  Lavelle recorded the second best cycling split of the day with a 1:13:42.  With a 69-second lead going into the run, Lavelle posted the fourth best run time of the day with a 51:01.  Lavelle races in TYR’s Competitor Race Kit.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – August 29, 2011 – TYR athletes Matt Chrabot and Sarah Haskins executed impressive races to garner first place finishes at the Life Time Chicago Triathlon.   Chrabot and Haskins finished in 1:50:21 and 2:02:05, respectively.  For Haskins, this was third consecutive victory at the Chicago Triathlon in the past three years.   Both athletes will receive valuable points in the race to the Toyota Cup, which will take place on October 2nd in Dallas, Texas.

Chrabot put up three solid splits of 22:06 on the swim, 54:53 on the Bike, and 32:36 on the run, to edge the second place male by seven seconds.  This was Chrabot’s first win this year in the 2011 Toyota Cup Series, and his three splits showed what a well-rounded competitor he is, finishing 4th on the swim, 3rd on the bike, and 3rd on the run.

Haskins was equally impressive with times of 25:29 on the swim, 1:00:38 on the bike, and 37:31 on the run.   Winning the race by over two minutes, Haskins displayed dominance on the run and bike, never losing her first place position.  Haskins is currently first in total points in the Toyota Cup Series rankings for the women.

Both Haskins and Chrabot race in TYR’s Carbon Collection.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit tyr,com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – October 3, 2011 – TYR athletes Andy Potts and Sarah Haskins won titles at the 2011 Toyota U.S. Open Triathlon in Rockwall, Texas.  The final leg of a seven-event Series, both Potts and Haskins finished at the top of the overall point standings with 55 and 59.5 points respectively to win their professional division.

Throughout the Series, both Potts and Haskins were consistently strong competitors.  A 2004 Olympian, Potts won the CapTex Triathlon in Austin and the Philadelphia Insurance Triathlon, while finishing a close second at the Nautica South beach Triathlon and the Life Time Minneapolis Triathlon.  A 2008 Olympian, Haskins dominated the 2011 Series with four first place finishes at the Nautica South Beach Triathlon, the CapTex Triathlon in Austin, the Life Time Minneapolis Triathlon and the Life Time Chicago Triathlon.

Rounding out a great day for TYR athletes, TYR’s Becky Lavelle finished third overall in the Female Professional Division of the 2011 Race to the Toyota Cup.

Potts, Haskins and Lavelle race in TYR’s Carbon Race Kit.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA – October 3, 2011 – TYR athlete Magali Tisseyre dominated what was left of the Ironman 70.3 Pocono Mountains in Pennsylvania.  In a race that saw the 1.2-mile swim leg cancelled due to dangerous conditions in the Delaware River, Tisseyre’s 13.1-mile run stole the show.

Tisseyre’s run split of 1:24:59 helped thrust her into a 3:13 lead with half the run completed.  Finishing with the second best bike split of the day, only nine seconds behind the leader, Tisseyre finished with a total race time of 3:57:11, over five minutes ahead of the second place finisher.  The win gave Tisseyre her third Ironman 70.3 title of the year.

Tisseyre races in TYR’s Carbon Race Kit.  To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA- October 5, 2011- TYR Sport Inc. is excited to announce a sponsorship agreement with four-time Ironman World Champion Craig Alexander. Alexander won consecutive Ironman World Championship titles in 2008 and 2009, and most recently won the 2011 Ironman 70.3 World Championship.  Alexander previously won the 70.3 World Title in 2006.

“It’s a great honor for me to partner with a company that has created so much innovation in our sport.  The new Hurricane Freak of Nature wetsuit is a perfect example of TYR’s commitment to triathlon. I am very happy to be associated with such a quality family-run company,” said Alexander upon signing with TYR.

Named to Inside Triathlon Magazine’s “10 Greatest Male Iron-Distance Athletes of All Time”, Alexander will race for his fifth world title at the 2011 Ironman World Championships in Kona, Hawaii later this week.

“TYR is very happy to have formed a long-term relationship with Craig, a phenomenal athlete of exceptional character,” stated Ryan Dolan, Vice President of Sales for TYR Sport, Inc. “Craig is revered and respected by the entire sporting community, and his down-to-earth demeanor makes him an ideal role model and spokesperson for the sport of triathlon.”

Alexander also owns three Australian Long Course Championship victories and more than two-dozen Ironman 70.3 titles.  For more information on TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA- October 8, 2011- TYR athletes Craig Alexander and Chrissie Wellington captured the Ironman World Championship male and female titles in times of 8:03:56 and 8:55:08, respectively.  Alexander’s time set a new course record and crowns him Ironman champion for the third time in his career (previous titles were in 2008 and 2009).  Wellington clinched her fourth World Championship title with a superb 2:52:41 marathon run.

The men’s race began with TYR’s Andy Potts exiting the water in TYR’s Torque Pro Swimskin with a time of 49:44, the fastest of the day.  TYR’s Pete Jacobs was not far behind with a swim split of 51:38.  Fellow Aussie Alexander exited the water with a solid 51:56 split in his TYR Torque.

Gaining valuable time on the bike, Alexander pedaled his way into the lead with a time of 4:24:05.  Alexander did not let up at all on the run, as Aussie Pete Jacobs was close on his feet. Alexander was able to seize the title with a 2:44:02 marathon.  Alexander’s final course record time of 8:03:56 broke the previous record by twelve seconds.  Jacobs finished an impressive second with the fastest marathon time of the day, 2:42:29.

TYR’s Tom Lowe raced to an 11^th place finish in TYR’s Carbon Race Kit with a time of 8:29:02.  Also wearing TYR Carbon, Andy Potts was the highest American male finisher with a final time of 8:38:36.

On the women’s side, TYR’s Amanda Stevens was first out of the water in TYR’s Torque Swimskin with a time of 51:54.  Not far behind were TYR athletes Julie Dibens, Mirinda Carfrae, and Chrissie Wellington who exited in 51:58, 57:17, and 1:01:03, respectively.

Dibens lead the entire bike with a new course record of 4:44:14 but was forced to drop out on the run with an injury.  Biking and running TYR’s custom red Carbon race kit, Wellington’s impressive bike (4:56:13) and run (2:52:41) splits helped her edge 2010 World Champion Mirinda Carfrae.  Carfrae finished a close second with a time of 8:57:57 and the fastest marathon of the day (2:52:09).

Alexander and Wellington now own seven Ironman World Championship titles between them.  Wellington’s victory was especially exceptional after having endured a bike crash just twelve days before the World Championship.

TYR Sport Inc. is the official swim course sponsor of Ironman®.  For more information on TYR’s athletes, and the products they race and train in, please visit  TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – October 11, 2011 – TYR athletes Magali Tisseyre and Matt Chrabot were both victorious this weekend, Tisseyre in TYR’s Carbon Race Kit and Chrabot in TYR’s Carbon Short John.  Tisseyre prevailed at the Rev3 South Carolina Triathlon, while Chrabot conquered Huatulco.

With a monster run split of 1:23:43 in the half marathon, Tisseyre won her first Rev3 title.  Finishing with a final race time of 4:24:23, Tisseyre came from behind to win a close race, 17 seconds ahead of the second place finisher.

Coming from behind after an unavoidable bike crash, USA Triathlon National Team member Matt Chrabot claimed a first place finish in Mexico. With a race time of 2:00:37, thirteen seconds ahead of the second place finisher, Chrabot won the 2011 Huatulco ITU Triathlon World Cup title.

To learn more about TYR’s sponsored athletes, and the products they race and train in, please visit TYR.com.

Huntington Beach, CA – October 24, 2011 – TYR triathlete Sarah Haskins won the gold medal in the women’s Pan American Games triathlon in Puerto Vallarta, Mexico.  Haskins final time of 1:57:37 secured the second country spot for the U.S. women for the 2012 London Olympic Games.

Winning by nearly three minutes, Haskins set the pace with a 40 second lead on the swim.  Haskins continued to put distance between herself and the rest of the pack, grabbing a lead of 1:45 after just one lap on the bike.   Pushing the pace on the run with a 55 second lead after lap one, Haskins never looked back and took the win with a 1:20:43 run split.

Haskins exited the water first in a time of 19:22 wearing TYR’s Carbon Aeroback Short John.  To learn more about TYR’s athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – November 29, 2011 – TYR is excited to announce the availability of triathlon’s new premiere wetsuit: the TYR Hurricane Freak of Nature™.  Available on TYR.com and at select retailers, the “Freak” is constructed of 100% 40 cell Nano SCS Yamamoto neoprene and able to stretch over seven times its static state.  Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water.

Triathletes seeking top of the line speed and luxury along with a unique customer experience will get the total package in TYR’s Hurricane Freak of Nature.  The wetsuit is packaged in a TYR branded steel briefcase with a custom Freak of Nature swim cap, a wetsuit care kit, and a member card with an individualized access code.  Freak of Nature customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.

“Freak” customers will also be eligible to win a slot in the Ironman U.S. Championship. To enter the contest, Freak of Nature owners must first register their wetsuit at tyr.com/limitswillfall, where they will be prompted to write a caption for a photo.  Captions will be judged on originality, humor, and the spirit of triathlon.  For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.

Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature.  Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective”, while 4x Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.”   Racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.

In addition to Wellington and Potts, other key athletes that will race in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.

TYR is running a new “Redefine What’s Possible” ad campaign to coincide with the Freak of Nature launch.  The campaign will run in Triathlete, Inside Triathlon, LAVA, and 3GO magazines, and on Competitor.com and Slowtwitch.com.

Limited quantities are available now at select retail stores and on TYR.com for the holiday season.  Additional quantities will be available for Spring 2012.  For more information on TYR’s Hurricane Freak of Nature wetsuit, visit tyr.com/limitswillfall.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – December 6, 2011 – Built in America and engineered in the pursuit of gold, TYR’s new Alchemy Project 2012 speedsuit series redefines the physics of fast.  Going far beyond what was previously thought possible, the TYR R&D team utilized the most advanced hydrodynamic technology in developing the FINA approved AP12.  Turbo compression fabric, anatomically engineered fit, and bonded four-way lock seams combine to create a ruthless force in the water.

Sleek and explosive, the AP12 uses compression and construction to optimize body position and reduce form drag in the water. Muscles will fire faster, blood flow will be increased, and the core will be engaged.  Representing a whole new level of performance, the AP12 sets a new benchmark in speed with its state of the art design.

Racing in the new AP12 speedsuit series will be TYR’s elite team of athletes, which includes World Record Holders and Olympic Medalists.  International athletes include reigning world champions Camille Lacourt (France) and Jeanette Ottesen (Denmark), and World Short Course Medalists Markus and Steffen Deibler (Germany).  TYR’s team of U.S. athletes led by Matt Grevers (2008 Beijing Gold & Silver Medalist), Ariana Kukors (Current World Record Holder and Former World Champion), Ricky Berens (2008 Beijing Gold Medalist), Megan Jendrick (2000 Sydney Gold Medalist & 2008 Beijing Silver Medalist), Amanda Weir (2004 Athens Silver Medalist), Nick Thoman (World Record Holder), and Josh Schneider (American Record Holder) will also look to dominate in the AP12 this race season.

2011 World Champion in the 100m backstroke Camille Lacourt touted AP12’s performance qualities saying: “The AP12 is the first technical suit that I have contributed to by working with the product developers at TYR. The result is stunning! Using the latest technological innovations and adapting them to the extreme demands of  competitive swimmers, TYR has made the lightest, most compressive speedsuit. Given the importance of 2012, I know I have the best equipment to face my competitors.”

Made of a lightweight, hydrophobic micro-filament textile, AP12’s turbo compression fabric provides enhanced stretch and memory retention.  Specialized seams combine with sleek designs to optimize body position and reduce drag.  Four new race styles (all offered in a new unique Black/Gold engineered print) increase surface area coverage to enhance speed.

“Like most swimmers I want to go fast! Anything that can help me go faster I’ve learned to love and appreciate, and I really appreciate the new TYR AP12 speedsuit! More speed and less pain is the name of the game!” said two-time Beijing Medalist Matt Grevers.

The AP12’s hydrodynamic three-panel design is constructed to maximize compression. The combination of bonded seams on the inside and four-way lock seams on the outside creates the lowest possible profile and enhances the durability of the speedsuit.

“The AP12 Compression High Back is a genius competitive advantage.   In a sport that is won or lost by fractions of a second, the super fast AP12 will give me the edge I need this race season,” said Ariana Kukors, current World Record Holder in the 200m IM.

Uncompromisingly superior and unmistakably TYR, the AP12 speedsuit series will be available for pre-order December 6th, with widespread availability in January 2012.  For more information on AP12, please visit tyr.com/ap12.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – Denmark’s Jeanette Ottesen captured two gold medals and one silver medal at the 2011 European Short Course Championships in Szczecin, Poland.  Ottesen won the 100 fly with a time of 56.22.  That time currently ranks her third in the world this year.  Ottesen also won gold in the 4×50 medley relay with the TYR sponsored Danish Federation.  Ottesen just missed a third gold in the 100 freestyle where she placed second with a 52.05, placing her second in the current world rankings.

In addition, TYR’s Markus Deibler of Germany placed second in the 100 IM with a 53.04, placing him eighth in the world rankings.  For more information on TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – TYR’s Matt Grevers claimed the 100m backstroke title at the 2011 Dual in the Pool held in Atlanta.  Grevers’ time of 48.95 edged TYR’s Nick Thoman who finished second with a 50.13.  Grevers’ success continued in the 100m butterfly with a first place finish and a time of 50.54.

Ricky Berens had a fantastic race to capture the title in the 200m freestyle with a time of 1:42:68.  Berens, Grevers, and Thoman all contributed to the overall win for Team USA against a stacked field of European All-Stars.  For more information on TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – January 26, 2012 – Amanda Weir swam to a 54:14 victory in the 100m freestyle at the Austin Grand Prix on January 13th, the first event of USA Swimming’s Grand Prix Series.  Weir, a member of SwimAtlanta, outswam her closest competitor by .32 seconds to claim gold in her first race of the season.  Ricky Berens won a silver medal in the men’s 100m freestyle with a time of 49:13, just .16 seconds back from the leader.

On day two, TYR had three athletes top the podium.  Berens won gold in the 200m freestyle with a time of 1:47:92, Matt Grevers won Gold in the 200m Backstroke with a time of 1:57:76, and Amanda Weir won her second Gold Medal in the 50m freestyle with a time of 25:23.

Over in Europe, TYR’s Camille Lacourt enjoyed success at the Nancy Invitational in France.  Lacourt swam to 53:59 victory in the 100m backstroke, and also took the top time in the world in the 50m backstroke with a 25:05.

For more information about TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

March 20, 2012 – Huntington Beach, CA - Camille Lacourt cruised to his first Olympic bid with a winning time of 52.75 in the men’s 100m backstroke in Dunkerque, France today.   With his time, Lacourt jumped to the top of the world rankings in the 100m backstroke.  Lacourt’s time bested the 53.16 posted by Liam Tancock at the British Trials earlier this month. It also came within a second of his textile best time of 52.11, that ranks second only to Aaron Peirsol’s world record of 51.94. 

This will be the first Olympic Games for the French phenom Lacourt, currently the reigning world champion in the 100m backstroke.  For more information about TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

March 26, 2012 –Huntington Beach, CA – Hometown favorite Craig Alexander did not disappoint local triathlon fans.

At the inaugural Asia-Pacific Championship in Melbourne, Australia, Alexander finished his first-ever sub-8:00 Ironman to win the event.

Alexander’s swim got off to a great start in his TYR Hurricane Freak of Nature wetsuit. Finishing with a swim, bike, run split of 00:50:33, 04:24:43, and 02:38:46, Alexander won the event with a final time of 07:57:44, beating the field by more than two minutes.

For more information about TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – March 27, 2012 – TYR Sport Inc. is excited to partner with USA Triathlon to unveil the U.S. Olympic Team uniform at the ITU World Triathlon San Diego Media Event this Thursday, March 29^th.  The Olympic uniform, designed by TYR, is made with Carbon Technology, which optimizes the function of the athlete’s body by lowering body temperature, promoting more efficient breathing, slowing the heart rate, and reducing lactic acid concentrations.

On display at the event will be three of the USA Olympic uniforms – TYR’s Female Carbon Swimsuit, the Male Carbon Zipper Back Short John, and the Female Carbon Aeroback Short John, all designed with an American “Stars and Stripes” engineered print. The benefits of TYR’s Carbon Technology include a supernaturally fast drying fitted compression fabric, with absolutely no inside stitching, and exceptionally strong flat-lock seams.

In addition, the extreme tensile strength of TYR Carbon results in a soft paper-thin material with extraordinary fit and comfort.  Triathletes testing Carbon reported feeling faster and more comfortable throughout their races.  It’s a game-changing tool for triathletes who want to perform at their peak.

“TYR is proud to be the official apparel sponsor for USA Triathlon, and it is extremely rewarding to be able to design their Olympic uniform.  As an American company started by an Olympic athlete, TYR understands the need for cutting-edge technology to compete and win at the highest level.  TYR Carbon is an elite fabric that has helped triathletes become champions,” said Ryan Dolan, Director of Triathlon Sales and Promotions.

Elite athletes such as TYR’s Matt Chrabot and Sarah Haskins will wear the uniform at the ITU World Triathlon series event in May, where they will look to qualify for the London Olympic Games. Four-time Ironman World Champion and Ironman World Record Holder Chrissie Wellington, 2011 Toyota Cup Champion Andy Potts, and Ironman Champion TJ Tollakson all race and win in TYR Carbon Technology.  For more information on TYR Carbon and TYR’s sponsored athletes and federations, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

March 28, 2012 – Huntington Beach, CA – TYR is excited to announce and congratulate Neil H. on winning a slot in the Ironman U.S. Championship 2012 in N.Y. Neil won phase one of The TYR Hurricane Freak of Nature, Ironman New York 2012 Contest with his caption “Ahhh – The Hudson tasted better than I expected.”

TYR launched and announced an exclusive contest for Hurricane Freak of Nature owners. A two-part contest running from November 15, 2011 through May, 31, 2012, the first entry period ended on January 31, 2012. The best entry was judged based on three criteria: Originality, Humor and Spirit of Triathlon.

After registering their “Freak” on TYR.com, customers were then prompted to an online caption contest. Entrants had to supply a winning caption to an image of TYR’s Andy Potts in his Hurricane Freak of Nature wetsuit.

Grand Prize winners become eligible for a slot in the sold out Ironman U.S. Championship in New York on August 11, 2012. Congrats to all that entered. We look forward to seeing Neil H. and all of our fans at the Ironman U.S. Championship in N.Y. in August.

Coming soon from TYR on Facebook, look out for a new Sweepstakes! TYR will once again offer a spot for entry into the 2012 Ironman U.S. Championship in New York. The Grand Prize winner will also receive a TYR Hurricane Freak of Nature wetsuit. Second place will receive a TYR Hurricane Category 5 wetsuit and third place will receive a gift card to TYR.com.

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The TYR Hurricane Freak of Nature Triathlon Wetsuit is made of 100% Yamamoto 40 Cell Neoprene. Featuring remarkable stretch-and-return capacity, “The Freak” feels unlike anything else – incomparably soft and pliant. Custom gold polyester-based lining is quick-drying, highly abrasion-resistant, snag-free, super-soft, – and extremely durable.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.