220 Triathlon Magazine celebrated the top athletic achievements in triathlon for 2008 at the 220 Awards in Esher, United Kingdom. Chrissie Wellington was honored as the 220 Triathlon Magazine Women’s Elite Triathlete of the Year. 

Celebrating her outstanding contribution to the sport of triathlon, Wellington was also awarded the Jane Tomlinson Award. She was recognized for her impressive, undefeated season, winning all six races and defending her Kona Ironman World Championship title.

FOR IMMEDIATE RELEASE

One-Of-A-Kind Goggle Finder Tool Educates Swimmers

TYR Sport Inc. is recognized for its leading innovation in the water. The company today unveiled its latest consumer sales tool: “Smart Chart: The Goggle Selection System.” 

The Smart Chart has been designed to function as a “silent salesperson” with key information available in ten languages. The consumer will now know which goggle is ideal for their skill level, head-size and preferences by simply comparing TYR’s variety of goggles side-by-side. 

By breaking down four key product attributes, The Smart Chart uses universal icons and an easy to follow scale that allows swimmers of all levels to identify the correct goggle with ease. These four categories and explanations have been simplified, and color-coded, to represent the following:

Ability Level (Red): Beginner to expert.

Gasket Size (Blue): Smaller to larger.

Gasket Softness (Green): Firm to harder.

Sight / Peripheral (Yellow): Narrow to wide.

“Perhaps more than any other company in our space, TYR has always been a leader in innovation and instruction,” said Steve Furniss, executive vice president at TYR. “Our customers will find the benefits of Smart Chart helpful when determining which goggle works best for them. Until now, information presented in this way did not exist. This is not only a first for TYR, but also for the entire swim industry. ”

As one of the world’s most popular recreational activities, swimming remains relatively safe, yet protecting the eyes from the potentially harmful effects of pool chemicals and other irritants present in pool, sea, and lake water is considered essential. Fortunately, the solution to eye protection can be found in a properly fitted optical grade swim goggle and the Smart Chart goggle selection system aims to make that solution successful.

TYR Partners with HBO® Films and American Girl® for DVD Release

An American Girl: Chrissa Stands Strong is a full-length, live-action DVD featuring the 2009 Girl of the Year. In the movie, Chrissa is a new member of her local swim club and we follow her through the challenges and triumphs of what it means to be on a team.

Chrissa Stands Strong is available now.

TYR Remains at the Forefront of Product Safety with Introduction of New Kid Safe Packaging

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