Huntington Beach, CA – January 26, 2012 – Amanda Weir swam to a 54:14 victory in the 100m freestyle at the Austin Grand Prix on January 13th, the first event of USA Swimming’s Grand Prix Series.  Weir, a member of SwimAtlanta, outswam her closest competitor by .32 seconds to claim gold in her first race of the season.  Ricky Berens won a silver medal in the men’s 100m freestyle with a time of 49:13, just .16 seconds back from the leader.

On day two, TYR had three athletes top the podium.  Berens won gold in the 200m freestyle with a time of 1:47:92, Matt Grevers won Gold in the 200m Backstroke with a time of 1:57:76, and Amanda Weir won her second Gold Medal in the 50m freestyle with a time of 25:23.

Over in Europe, TYR’s Camille Lacourt enjoyed success at the Nancy Invitational in France.  Lacourt swam to 53:59 victory in the 100m backstroke, and also took the top time in the world in the 50m backstroke with a 25:05.

For more information about TYR’s athletes, and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.

Huntington Beach, CA – Denmark’s Jeanette Ottesen captured two gold medals and one silver medal at the 2011 European Short Course Championships in Szczecin, Poland.  Ottesen won the 100 fly with a time of 56.22.  That time currently ranks her third in the world this year.  Ottesen also won gold in the 4×50 medley relay with the TYR sponsored Danish Federation.  Ottesen just missed a third gold in the 100 freestyle where she placed second with a 52.05, placing her second in the current world rankings.

In addition, TYR’s Markus Deibler of Germany placed second in the 100 IM with a 53.04, placing him eighth in the world rankings.  For more information on TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – TYR’s Matt Grevers claimed the 100m backstroke title at the 2011 Dual in the Pool held in Atlanta.  Grevers’ time of 48.95 edged TYR’s Nick Thoman who finished second with a 50.13.  Grevers’ success continued in the 100m butterfly with a first place finish and a time of 50.54.

Ricky Berens had a fantastic race to capture the title in the 200m freestyle with a time of 1:42:68.  Berens, Grevers, and Thoman all contributed to the overall win for Team USA against a stacked field of European All-Stars.  For more information on TYR’s sponsored athletes and the products they race and train in, please visit TYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – December 6, 2011 – Built in America and engineered in the pursuit of gold, TYR’s new Alchemy Project 2012 speedsuit series redefines the physics of fast.  Going far beyond what was previously thought possible, the TYR R&D team utilized the most advanced hydrodynamic technology in developing the FINA approved AP12.  Turbo compression fabric, anatomically engineered fit, and bonded four-way lock seams combine to create a ruthless force in the water.

Sleek and explosive, the AP12 uses compression and construction to optimize body position and reduce form drag in the water. Muscles will fire faster, blood flow will be increased, and the core will be engaged.  Representing a whole new level of performance, the AP12 sets a new benchmark in speed with its state of the art design.

Racing in the new AP12 speedsuit series will be TYR’s elite team of athletes, which includes World Record Holders and Olympic Medalists.  International athletes include reigning world champions Camille Lacourt (France) and Jeanette Ottesen (Denmark), and World Short Course Medalists Markus and Steffen Deibler (Germany).  TYR’s team of U.S. athletes led by Matt Grevers (2008 Beijing Gold & Silver Medalist), Ariana Kukors (Current World Record Holder and Former World Champion), Ricky Berens (2008 Beijing Gold Medalist), Megan Jendrick (2000 Sydney Gold Medalist & 2008 Beijing Silver Medalist), Amanda Weir (2004 Athens Silver Medalist), Nick Thoman (World Record Holder), and Josh Schneider (American Record Holder) will also look to dominate in the AP12 this race season.

2011 World Champion in the 100m backstroke Camille Lacourt touted AP12’s performance qualities saying: “The AP12 is the first technical suit that I have contributed to by working with the product developers at TYR. The result is stunning! Using the latest technological innovations and adapting them to the extreme demands of  competitive swimmers, TYR has made the lightest, most compressive speedsuit. Given the importance of 2012, I know I have the best equipment to face my competitors.”

Made of a lightweight, hydrophobic micro-filament textile, AP12’s turbo compression fabric provides enhanced stretch and memory retention.  Specialized seams combine with sleek designs to optimize body position and reduce drag.  Four new race styles (all offered in a new unique Black/Gold engineered print) increase surface area coverage to enhance speed.

“Like most swimmers I want to go fast! Anything that can help me go faster I’ve learned to love and appreciate, and I really appreciate the new TYR AP12 speedsuit! More speed and less pain is the name of the game!” said two-time Beijing Medalist Matt Grevers.

The AP12’s hydrodynamic three-panel design is constructed to maximize compression. The combination of bonded seams on the inside and four-way lock seams on the outside creates the lowest possible profile and enhances the durability of the speedsuit.

“The AP12 Compression High Back is a genius competitive advantage.   In a sport that is won or lost by fractions of a second, the super fast AP12 will give me the edge I need this race season,” said Ariana Kukors, current World Record Holder in the 200m IM.

Uncompromisingly superior and unmistakably TYR, the AP12 speedsuit series will be available for pre-order December 6th, with widespread availability in January 2012.  For more information on AP12, please visit tyr.com/ap12.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes.  Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes.  The cultures and communities of competitive swimming and triathlon pervade our offices.  We are dedicated to re-imagining technologies that help athletes attain peak performance.  Like athletes, we work with an intense spirit of competition.  We aim to create the fastest, most advanced technologies and products.  Always.

Huntington Beach, CA – November 29, 2011 – TYR is excited to announce the availability of triathlon’s new premiere wetsuit: the TYR Hurricane Freak of Nature™.  Available on TYR.com and at select retailers, the “Freak” is constructed of 100% 40 cell Nano SCS Yamamoto neoprene and able to stretch over seven times its static state.  Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water.

Triathletes seeking top of the line speed and luxury along with a unique customer experience will get the total package in TYR’s Hurricane Freak of Nature.  The wetsuit is packaged in a TYR branded steel briefcase with a custom Freak of Nature swim cap, a wetsuit care kit, and a member card with an individualized access code.  Freak of Nature customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.

“Freak” customers will also be eligible to win a slot in the Ironman U.S. Championship. To enter the contest, Freak of Nature owners must first register their wetsuit at tyr.com/limitswillfall, where they will be prompted to write a caption for a photo.  Captions will be judged on originality, humor, and the spirit of triathlon.  For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.

Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature.  Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective”, while 4x Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.”   Racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.

In addition to Wellington and Potts, other key athletes that will race in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.

TYR is running a new “Redefine What’s Possible” ad campaign to coincide with the Freak of Nature launch.  The campaign will run in Triathlete, Inside Triathlon, LAVA, and 3GO magazines, and on Competitor.com and Slowtwitch.com.

Limited quantities are available now at select retail stores and on TYR.com for the holiday season.  Additional quantities will be available for Spring 2012.  For more information on TYR’s Hurricane Freak of Nature wetsuit, visit tyr.com/limitswillfall.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.