New York, NY – May 14, 2014 – As a partner of the not-for-profit organization Asphalt Green, TYR Sport is helping raise money for Asphalt Green’s FIT KIDS FIT CITY campaign, which aims to bring sports and fitness to 30,000 NYC children this year through free community programs, including the nationally-recognized learn-to-swim program, Waterproofing.
Tonight Bloomingdale’s will host a charity fashion show featuring kids ages 6-13 modeling the latest spring fashions. The young models are members of Asphalt Green’s AGUA swim team, as well as Waterproofing participants from the River East Elementary School in East Harlem.
Spectators will also have a chance to witness the unveiling of two unique swim caps that were produced by TYR Sport and specially designed by Darcy Miller. Sold exclusively at the 59th Street Bloomingdale’s, 10% of tracked sales throughout the store (excluding furniture, fur and gift cards) during the two-hour event as well as 100% of proceeds from the swim caps will be donated to Asphalt Green’s FIT KIDS FIT CITY campaign.
Since 1993, Asphalt Green has provided water safety training and swim instruction to encourage a lifetime fitness habit to thousands of New York City children for free through Waterproofing. This year alone, Asphalt Green is to teaching more than 2,200 kids from 39 schools across the city to swim.
The Charity Fashion Show will kick off tonight at 6 p.m. at the 59th Street and Lexington Avenue Bloomingdale’s location, on the 8th Floor bKids department
Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front.
About Asphalt Green
Asphalt Green is a not-for-profit organization dedicated to assisting individuals of all ages and backgrounds achieve health through a lifetime of sports and fitness. Community service is at the core of our origin and at the heart of our mission. A city-wide agency, Asphalt Green has two first-class campuses: a beautiful 5½-acre Upper East Side campus and a 52,000 square foot, state-of-the-art facility in Battery Park City. Together, through its FIT KIDS FIT CITY fundraising campaign, Asphalt Green will help 30,000 public school children be fit this year through free programs in schoolyards, gymnasiums, and pools across New York City.www.asphaltgreen.org
Bloomingdale’s is America’s only nationwide, full-line, upscale department store and a division of Macy’s, Inc. It was founded in 1872 and currently operates 37 Bloomingdale’s stores and 13 Bloomingdale’s, The Outlet Stores in New York, New Jersey, Massachusetts, Pennsylvania, Maryland, Virginia, Illinois, Georgia, Florida, New Hampshire, California, and Texas. In addition, Bloomingdale’s has an international presence with a location in Dubai. Be sure to follow @bloomingdales on social media, become a Loyallist, and for more information, or to shop any time, visit www.bloomingdales.com.