All SafeSplash, Swimtastic and SwimLabs swim schools to be equipped with TYR branded products

DENVER, Aug. 1, 2019, — Streamline Brands, a leading franchisor of swim school concepts, today announced that TYR Sport is to become the exclusive provider of all swim apparel and goods for the instructors, teams and retail sales at all of its swim school and instruction locations, including SafeSplash, Swimtastic and SwimLabs.

“TYR is widely respected as a leading provider of swimming gear for both families and competitors, and our ability to offer their products to our customers and staff further exemplifies our commitment to providing the ultimate experience for swim safety and instruction,” said Matt Lane, CEO of Streamline Brands. The five-year partnership, which will run through 2024, aligns with Streamline Brands’ focus of providing a lifetime of safety and opportunity by teaching the joy and skill of swimming.

“Learning to swim is at the heart of our brand, and we are excited to join forces with Streamline Brands,” said Tom Wenzler, Vice President of Sales, TYR Sport. “The swim schools managed by Streamline provide services to children and competitors alike.  We, along with Streamline Brands, are committed to swimmers and athletes at every level, making this partnership a great fit.”

Both organizations are also affiliated with USA Swimming, aligning the partnership even further. TYR Sport is the sponsor for USA Swimming’s Pro Swim Series, while Streamline Brands is USA Swimming’s official swim school provider.

“We look forward to the opportunity we have to further our partnership with TYR and the TYR Team alike as we continue to add elite athletes to our SwimLab’s Champions Library,” said Matt Lane.

The Champions Library of elite swimmers is leveraged as part of SwimLab’s cutting edge technology in both dedicated SwimLabs and combined SafeSplash + SwimLabs schools. Streamline Brands introduced the dual school concept in 2017 and now has four open combined facilities with another 17 in development.

Streamline Brands, based in Denver, Colorado, is the industry’s largest franchisor of swim schools with over 178 swim schools in their network and three brands in the family: SafeSplash Swim School, SwimLabs Swim School and Swimtastic Swim School. In 2016, Streamline Brands acquired SwimLabs, a brand renowned for providing competitive level swim instruction using video analysis coupled with the ability to compare any swimmer’s stroke to elite swimmers using video captured in the SwimLab’s Champions Library, which includes Olympic gold medalists such as Missy Franklin, Jason Lezak, Kelsi Worrell Dahlia and Ryan Lochte.

About Streamline Brands®

Streamline Brands is the industry’s largest franchisor of swim schools. After opening its first school in 1996 in the Milwaukee, Wisconsin market under the Swimtastic brand, the company has grown to 178 locations in 24 states and three countries, operating under the brands SafeSplash Swim School, Swimtastic Swim School and SwimLabs Swim School. Franchise development rights are available for all brands throughout the world. For more information about Streamline Brands or to learn about franchising opportunities with the company, please visit www.streamlinebrands.com or follow SafeSplash® or SwimLabs® on Facebook, Instagram or LinkedIn.

About TYR Sport 

Named for TYR, the Norse god of warriors, the company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, TYR has become a brand synonymous with the athlete. From the planning stages to the production floor, everything TYR does revolves around synthesizing creativity, experience and competition. For TYR, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — July 29, 2019 — After a storied career, 7x Olympic Medalist, 16x World Championship Medalist and American Record Holder Dana Vollmer has announced she will retire from competitive swimming after this summer’s USA Swimming Nationals.

“Other parts of my life are asking for my time and attention. This week I am leaving elite level swimming. This is not letting go of a dream; it’s having the ambition to start a new one! While it is sad to see this chapter of my life coming to a close, I do it with a full heart,” said Vollmer.

At just twelve years of age Dana Vollmer began her quest for Olympic success as the youngest swimmer to compete in the 2000 Olympic trials. Today, the butterfly specialist is a 5x Olympic gold medalist, and has broken and set world records at the games in both Athens and London. Dana is the first woman in history to ever swim the 100m butterfly in under 56 seconds, which still stands as the fastest time ever recorded by an American. She made her most recent Olympic appearance in Rio de Janeiro after having her first child, and is affectionately known today as the “Momma on a Mission.” In addition to earning seven Olympic medals, she has also earned sixteen world championship medals over the course of her career.

“Dana has left an incredible legacy on the sport of swimming, and we will always be proud to call her part of the TYR family,” said Matt DiLorenzo, CEO of TYR Sport. “We look forward to supporting Dana in the next phase of her career, and congratulate her on all her remarkable achievements.”

Fans will have a final chance to see Vollmer race the 100 butterfly at Stanford’s Avery Aquatic Center on Friday, August 2nd, where she will also be signing autographs. To read Vollmer’s personal letter on her decision to retire, please visit http://blog.tyr.com.

About TYR

Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front.

Seal Beach, CA ~ July 18, 2019 ~ TYR Sport is proud to announce the signing of 2x Olympic Gold Medalist, 4x World Championship (LC) Medalist, and World and American Record Holder Lilly King.

“Partnering with TYR is a seamless transition from my college career to officially going pro, as they have been an instrumental part of my past four years at Indiana University,” said King.  “Together we will promote a clean sport for athletes and create an opportunity for all kids to learn how to swim. I’m humbled by TYR’s investment in me and look forward to growing the sport together.”

 At just 19 years old, breaststroke specialist King turned heads at the 2016 Summer Olympic Games in Rio de Janeiro, Brazil, where she earned gold medals in the 100m breaststroke and the 4x100m medley relay.  King’s success continued as she broke world records in the 50m and 100m breaststroke at the 2017 World Championships in Budapest, earning gold medals in both events. 

“Lilly King is a world-class athlete and we are excited to watch her achieve her goals as a professional swimmer,” said Matt DiLorenzo, CEO of TYR Sport.  “Lilly’s competitive nature perfectly aligns with TYR’s core brand values, and we are proud to add her to the TYR family. As a brand, we look forward to collaborating with Lilly on technical product that will help her leave her mark on history.” 

 A standout student-athlete for Indiana University, King is the first woman to sweep the 100-yard and 200-yard breaststroke all four years, making her an 8x NCAA Champion.  In 2018, King also became a 3x Pan Pacific Championship Medalist, winning gold in the 100m breaststroke, and silver in the 200m breaststroke and the 4x100m medley relay.

As a member of team TYR, Lilly will join sponsored swimmers including Olympic Medalists Katie Ledecky, Simone Manuel, Ryan Lochte, Dana Vollmer, Matt Grevers, Cody Miller, Leah Smith, Jack Conger, Tom Shields and Kelsi Dahlia, as well as Olympians Jacob Pebley and Molly Hannis.

 Since its inception three decades ago, TYR Sport has grown to exist as one of the world’s most recognizable swimming and triathlon brands. Founded in Huntington Beach, California, the American company has garnered industry success for major technologies including the celebrated Venzo technical suit. Today, TYR has become synonymous with the most groundbreaking athletes in swimming and continues to be the choice of champions.

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA—June 20, 2019—In partnership with USA Swimming, TYR Sport is excited to announce the five stops of the 2020 TYR Pro Swim Series. Swimmers from around the globe will compete in the top swim series from coast to coast beginning in November 2019 through May 2020. Athletes will use the world-class events in Greensboro, N.C.; Knoxville, Tenn.; Des Moines, Iowa; Mission Viejo, CA and Indianapolis, Ind. in preparation for their run to the 2020 Olympic Games.

Fans can experience the 2020 TYR Pro Swim Series at the following event venues:

• Nov. 6-9, 2019: TYR Pro Swim Series at Greensboro (Greensboro Aquatic Center)
• Jan. 16-19, 2020: TYR Pro Swim Series at Knoxville (Allan Jones Intercollegiate Aquatic Center)
• Mar. 4-7, 2020: TYR Pro Swim Series at Des Moines (MidAmerican Energy Aquatic Center at the Wellmark YMCA)
• Apr. 16-19, 2020: TYR Pro Swim Series at Mission Viejo (Marguerite Aquatic Center)
• May 6-9, 2020: TYR Pro Swim Series at Indianapolis (IU Natatorium)

This year, the 2019 TYR Pro Swim Series concluded on June 15 in Clovis, CA, with more than 1,100 athletes from around the world participating in at least one of the five events.

“We at TYR are proud to support athletes with the penultimate event series on their journey to the 2020 Olympic Trials,” began Chief Executive Officer Matt DiLorenzo. “If 2018 and 2019 are any indication of what is to come, TYR is eager to provide fans and local communities with a first-class spectator experience.”

The TYR Pro Swim Series is a 3.5-day long course event televised on NBCSN, the Olympic Channel, as well as live streamed at usaswimming.org. Historically, each stop attracts between 400-600 of the world’s top swimmers including, USA Swimming National Team members, Junior National Team members and top-50 world ranked swimmers.

“We work closely with our event organizing partners to offer a premium experience for athletes and fans,” USA Swimming Chief Commercial Officer Shana Ferguson said. “We are fortunate to have incredible partners and strong local clubs’ support as we showcase the world’s greatest athletes in communities throughout the U.S. We will continue to use the TYR Pro Swim Series to provide more exposure to the best in international competition.”

As a partner of USA Swimming, TYR continues to turn heads in and out of the pool. In addition to its state-of-the-art technologies and celebrated Venzo tech suit, the brand also boasts an impressive roster of sponsored athletes including 6x Olympic medalist Katie Ledecky, 4x Olympic medalist Simone Manuel, 12x Olympic medalist Ryan Lochte, 7x Olympic medalist Dana Vollmer, 6x Olympic medalist Matt Grevers, 2x Olympic medalist Leah Smith, 2x Olympic medalist Cody Miller, and Olympic gold medalists Kelsi Dahlia, Jack Conger and Tom Shields.

About TYR
Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.
From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

About USA Swimming

As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.

Seal Beach, CA —May 24, 2019 — TYR Sport is proud to announce the re-signing of 6x Olympic medalist and 26x world championship medalist Matt Grevers to its roster of sponsored athletes.

Diving onto the scene in 2008, Illinois native, Matt Grevers, made his first Olympic appearance with a silver medal finish in the men’s 100m backstroke. While in Beijing he also brought home two gold medals for his swims in the 400m freestyle and medley relays. In 2012 Matt was back on top, this time winning his first individual gold medal in the men’s 100m backstroke. In addition to this history-making finish, Grevers went on to win a second gold for his performance in the 400m medley relay and a silver in the 400m freestyle relay.

Today the former Team USA Captain and proud father is eager to once again compete on the world stage. Working in conjunction with the TYR design team, Matt played a major role in the production of TYR Sport’s most anticipated technical suit: The TYR Venzo™, which he will continue to compete in as he prepares for 2020.

“Matt has been a member of the TYR family for well over a decade,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “During that time we have watched him progress as one of the world’s most well known swimmers. As a brand we’re proud to have built such a meaningful relationship with him, and we look forward to continuing to support him on his journey toward 2020.”

“I’m so thankful to TYR for the last twelve years of support,” said Grevers. “I look forward to creating many more memories with the brand, both in and out of the water.”

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — April 17, 2019 — TYR Sport is proud to announce the signing of 2x Olympic gold medalist and USA Water Polo National Team Captain Maggie Steffens.

No stranger to the podium, Maggie Steffens has taken the world of aquatic sports by storm. At just 25 years old, the veteran of two Olympic tournaments has earned gold medals for her impressive performance in both the 2012 and 2016 Summer Games. In addition to being named MVP of the 2012 Olympic tournament, Steffens also set the Olympic record for most goals scored in women’s water polo. Aside from her accolades on the world’s stage, Maggie has also been named to the Sports Illustrated list of “Top 25 Most Fit Athletes” in 2016, 2017 and 2018, and is a co-founder of 6-8 Sports with fellow U.S. Olympic water polo player Tony Azevedo.

As captain of one of the most successful teams in Olympic history, Maggie has helped to lead the sport of water polo to new heights — and she shows no signs of slowing down. Her partnership with TYR Sport marks the first of its kind in the history of water polo, as Steffens will be the first elite level player to sign onto a sponsorship with a global sporting goods brand.

Today, Maggie joins a list of highly recognized sponsored swimmers, including Olympic medalists Katie Ledecky, Simone Manuel, Ryan Lochte, Dana Vollmer, Cody Miller, Leah Smith, Jack Conger, and Kelsi Dahlia, as well as Olympians Jacob Pebley and Molly Hannis.

Since its inception three decades ago, TYR Sport has grown to exist as one of the world’s most recognized aquatic sports brands. Founded in Huntington Beach, California, the American company has garnered industry success for celebrated technologies and major partnerships with both USA Swimming and USA Water Polo. Today, TYR has become synonymous with the most groundbreaking athletes in aquatic sports and continues to be the choice of champions.

“Maggie is a trailblazer,” said TYR Sport Chief Executive Officer Matt DiLorenzo. “In just a few years she has elevated the world of aquatic sports to an entirely new level. As a brand we’re proud to be a part of her journey and confident that she has only just begun making history.”

“Family, teamwork, development, creativity, and the constant pursuit of excellence are values that drive my life,” Steffens said. “TYR embodies these in their innovative culture of greatness and is a brand that encourages athletes to compete and show their passion. I am very humbled to be partnering with TYR and to join their incredible team of athletes, many of whom I admire from our time at Stanford together or through Team USA. I am excited to not only represent TYR with the USA Women’s Water Polo Team, but as a female athlete who wants to open the door for her sport. Anyone who knows me knows I’m a big dreamer, so I truly believe this is just the first step to showing kids a new possible future in water polo.”

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — March 15, 2019 — TYR Sport is proud to announce the re-signing of 2x Olympic medalist, 5x World championship medalist and American record holder Cody Miller to its roster of sponsored athletes.

After a breakout year in 2016, Cody Miller became the first athlete in the history of Indiana University Swimming to punch a ticket to the Olympic Games. Once in Rio de Janeiro, Brazil, Cody earned an individual bronze medal for his swim in the men’s 100m breaststroke, as well as a gold for his participation in the 4x100m medley relay.

Despite his standing as one of the world’s best breaststroke swimmers, Cody was then sidelined with injuries in both of his knees and forced to step away from competition. He has since worked tirelessly to heal and is now setting his sights on the future. Most recently, Miller scored third place in the men’s 100m breaststroke at the 2019 TYR Pro Swim Series in De Moines, IA.

“Cody’s talent as a breaststroke specialist is undeniable,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “Over the past few years he has become one of the sport’s most visible athletes, both in and out of the water. As his sponsor, we are proud to support him on his journey toward 2020.”

Looking ahead, Cody is set to once again make waves on the world’s stage. Working in conjunction with the TYR design team, Cody played a major  role in the production of TYR Sport’s most anticipated technical suit: The TYR Venzo™.

Sharing in the sentiment, Cody began, “I’m super excited to be re-signing with TYR. After having worked with the brand for over four years I can honestly say it feels like being part of a family. Luckily, it just so happens that this awesome family makes the fastest tech suits and most comfortable goggles on the market. I feel incredibly honored and lucky to continue my partnership with them!”  

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — February 26, 2019 — TYR Sport is proud to announce the re-signing of 2x World Champion Ashley Twichell to its roster of sponsored athletes.

As a dynamic talent in both the pool and open water, Ashley Twichell has been one to watch since 2011. Earning her first international medals at the 2011 FINA Open Water World Championships in Shanghai, China, Twichell picked up gold in the 5k team pursuit and bronze in the individual 5k open water event. From there she went on to win a first place title for her 10k swim at both the 2012 and 2016 Open Water National Championships. In 2017, Twichell upped her call out to 2x World Champion with an impressive win at the 2017 FINA Open Water World Championships in Budapest. In addition to her individual win, she also scored a silver in the team pursuit.

Twichell went on to defend her 10k title at the 2018 Open Water National Championships, making it three straight national titles, with a time of 1:52.12.105. In the pool she also won the 1500m freestyle at the 2018 Phillips 66 National Championships, securing her berth on the 2019 World Championships team.

Most recently, Ashley turned heads at the first stop of the 2019 TYR Pro Swim Series in Knoxville, TN, where she had major podium finishes in both the women’s 800m and 1500m freestyle events. Sporting the newly lane legal TYR Venzo™, Ashley played a major role in helping to design the sport’s most highly anticipated technical suit.

“Since the start of her career, Ashley has proven her versatility as an athlete,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “We’re proud to continue supporting her toward her dreams of Tokyo as she dominates in open water and the pool.”

“I am so grateful for the continued partnership and support from TYR Sport,” said Twichell. “The entire TYR organization is passionate about swimming and it shows through their commitment to TYR athletes and product innovation. They continue to push our sport to new heights both in and out of the pool, and I’m excited and honored to continue to be a part of the TYR family!”

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — February 26, 2019 — TYR Sport is proud to announce the re-signing of Olympic Gold medalist and 20x World Championship medalist Kelsi Dahlia to its roster of sponsored athletes.

No stranger to the podium, Kelsi Dahlia has taken the sport of swimming by storm. After a stellar collegiate career as a Louisville cardinal, the American and NCAA record holder earned a ticket to her first Olympic games in Rio de Janeiro, Brazil. Bringing home gold for her swim in the 4x100m medley relay, Dahlia went on to show the world she was only just getting started.

Picking up first place finishes in both the 50m and 100m butterfly events at world trials, Kelsi earned her place on Team USA for the 2017 FINA Long Course World Championships. In Budapest, she helped to set a new American record in the 4×100m freestyle relay as well as a new world record in the 4×100 medley. In addition she also brought home gold for her participation in the 400m mixed medley relay and bronze for her individual swim in the women’s 100m butterfly. Rounding out the year at the 2017 Winter National Championships, Kelsi broke the meet record for her swim in the women’s 100m butterfly and took home another first place in the women’s 200m fly.

In 2018 Dahlia won three individual medals and six relay podium finishes (all gold) at the 2018 FINA Short Course World Championships in Hangzhou, China. Proving to the world she is the fly girl to beat, Kelsi scored first in the 100m butterfly, silver in the 200m and bronze in the 50m. Her swim in the 200m butterfly also earned her a new American record. With nine total medals, Dahlia was the meet’s most decorated athlete.

Recently Dahlia took to Knoxville, TN, to compete at the 2019 TYR Pro Swim Series, where she picked up a major win in the women’s 100m butterfly, as well as a third place finish in the women’s 50m in the same stroke. Competing for the first time in the all new TYR Venzo, Kelsi played a significant role in helping TYR designers to engineer what has proven to be the industry’s most highly anticipated technical suit.

“Kelsi is a force in the pool,” said TYR Sport Chief Executive Officer Matt DiLorenzo. “She’s had a great career so far, and we are confident she’s going to do huge things in 2020.”  

“I’m thrilled to continue partnering with TYR,” began Dahlia. “It has been a joy to race as an ambassador of their brand and to have played a part in creating the fastest suit swimming can offer. The people at TYR have become family to me, and I’m so thankful to have them supporting my goals as I train for 2020!”

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.

Seal Beach, CA — February 25, 2019 — TYR Sport is proud to announce the re-signing of 10x World Championship medalist Michael Chadwick to its roster of sponsored athletes.

As the most decorated swimmer in the history of the University of Missouri, Michael Chadwick is no stranger to competition. In fact, in addition to 22 All-American honors Michael ended his college career owning team records in the 50, 100 and 200y freestyle events and the 200y IM. Today, he is currently ranked third all-time in the 100y breaststroke.

Most recently, Chadwick turned heads at the 2018 USA Swimming Winter National Championships where he dominated in the men’s 100m free. In addition to taking home first place, Chadwick’s time ranked second in the world for 2018. Later that year, Michael performed on five American relay teams at the 2018 FINA Short Course World Championships where he earned four golds and one silver medal. Two of those winning performances (both the 4×50m and 4×100m free relays) also set new world records.

Kicking off 2019 on the podium, Michael Chadwick recently scored big wins at the first stop of the 2019 TYR Pro Swim Series in Knoxville, TN. In addition to taking home first place in the men’s 100m free, Chadwick also came in second in the men’s 50m free. Aside from his impressive performances, this was an exciting weekend for Michael as it was the first time he competed in the all new TYR Venzo™ technical suit. Having spent the last two years traveling to the TYR design headquarters, Michael played a unique role in helping to create the suit that is now being celebrated by industry insiders and athletes worldwide.

“Michael has proven to the world that he’s just getting started,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “We’re confident that come 2020, everyone will know his name.”

“I am thrilled to be rejoining the TYR family,” began Chadwick. “TYR takes care of its pro team better than anyone else in the market. Over the past few years TYR has allowed me to excel in the pool and with the new addition of the Venzo I know that come 2020, Team TYR will be on top. I can’t wait for the world to see just how high TYR has taken the suit industry with the release of the new Venzo.”  

About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.