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5 months ago

Seal Beach, CA - March 2, 2020 - 4x Olympic Gold Medalist Simone Manuel and TYR Sport are pleased to announce the launch of the TYR X SIMONE collection, available exclusively at SwimOutlet. The signature line will include swimwear for women, men, and kids, as well as goggles.

“I am excited to empower and inspire all people to dream big, dream bold, and dream beyond by creating designs that reflect the joy of swimming,” said Manuel. “The TYR x SIMONE collection is built to champion diversity and advance efforts around inclusion, and partnering with TYR and SwimOutlet will help provide a platform that spreads this message.”

The TYR design team worked in conjunction with Manuel to create vibrant designs that would engage new consumers of diverse backgrounds into the aquatic space.

“For the first time in TYR’s thirty year history, we are excited to be able to work alongside a professional athlete to create a capsule collection,” said Matt Dilorenzo, CEO of TYR Sport. “Simone was very involved in every step of the development process. From logo design to color choices and suit silhouette selection, the care she put into each nuance of this line speaks to the message she wants to share with the world. We are extremely proud of Simone’s hard work and of the finished product.”

Equally as important as the designs themselves is a business strategy that reflects Simone’s desire to reach an audience much larger than competitive swimming. SwimOutlet was a natural fit to bring Simone’s vision to the masses.

“As the world’s leading online swim shop, we’ve long had a commitment to bringing the newest, most cutting edge, and unique products to our customers and the marketplace in general,” said Elaina Cuoci, Director of Merchandising at SwimOutlet.com. “The TYR X SIMONE line will capture everyone’s attention this Olympic year with its inclusive message of dreaming big and dreaming bold, we’re extremely proud to have it available exclusively now at SwimOutlet.com.”

To learn more and view the entire collection please visit, www.SwimOutlet.com.

Since its inception three decades ago, TYR Sport has grown to exist as one of the world’s most recognizable swimming and triathlon brands. Founded in Huntington Beach, California, the American company has garnered industry success for major technologies including the celebrated Venzo technical suit. Today, TYR has become synonymous with the most groundbreaking athletes in swimming and continues to be the choice of champions.


About TYR

Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.

From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.


About SwimOutlet.com

Founded in 2000 and headquartered in Campbell, CA, SwimOutlet.com is the premier online destination for aquatics products and the web’s most popular swim shop. Since its inception, SwimOutlet.com has expanded into virtually every activity that takes place in and around water, becoming the largest online specialty store for aquatics in North America. SwimOutlet.com was named an Internet Retailer Hot 100 in 2011, a Top 10 Mobile Retailer in 2012 and received a "Top Innovator" award by Apparel Magazine in 2019. SwimOutlet.com has been ranked among the top 300 internet retailers in the U.S. for the past decade. Featuring the broadest selection of performance swimwear and apparel at the best prices, SwimOutlet.com has also been recognized in the industry for its superior customer service and best-in-class shipping.

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