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TYR SPORT RE-SIGNS 9x IRONMAN 70.3 CHAMPION JOSH AMBERGER

TYR_Triathletes_JoshAmberger Seal Beach, CA- April 3, 2018- TYR Sport is proud to announce the re-signing of 9x IRONMAN 70.3 Champion Josh Amberger to its roster of sponsored athletes. Having leapt into the world of professional triathlons at just 18 years of age, Josh Amberger certainly knows a thing or two about hard work. Winning his first IRONMAN 70.3 in Singapore after having only raced the distance once prior, he has since taken home nine 70.3 wins and earned well over a dozen podium finishes. With growing success in races all over the globe, Josh is recognized within the sport for both his impressive swim and equally top-notch cycling. Most recently, the Australian sensation won first out of water in the men’s professional division of the 2017 IRONMAN World Championship in Kailua-Kona, Hawaii. "Whether I'm treading water in Kailua Bay or diving off the Hornblower in the cold waters of San Francisco Bay, I rely on TYR to give me the biggest advantage on my competition from the gun,” began Amberger. “TYR is a leader in innovation & quality, and I trust them to work as hard as I do.” “It is clear by his performance record that Josh Amberger is a talent on the rise,” began Matt DiLorenzo Chief Executive Officer of TYR Sport. “As a brand we are proud to support his current accomplishments, and we look forward to seeing Josh continue to dominate in the years to come.”   About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport Re-Signs IRONMAN & IRONMAN 70.3 Champion Caroline Steffen

TYR_Triathletes_CarolineSteffen Seal Beach, CA- April 2, 2018- TYR Sport is proud to announce the re-signing of IRONMAN & IRONMAN 70.3 Champion Caroline Steffen to its roster of sponsored athletes. Steffen began her career racing for both the national swim and cycling teams in her native Switzerland, before finding her way to triathlons in 2009. Since that time she has earned countless titles including 2x ITU Long Course World Champion, IRONMAN Australia Champion, 2x IRONMAN European Champion, Challenge Roth Champion, 2x IRONMAN Asia-Pacific Champion and 23x IRONMAN 70.3 Champion. In 2015, she landed in the top ten for her performance at the IRONMAN World Championship in Kailua-Kona, Hawaii-- a race she has previously earned two second place podium finishes in. Since that time Caroline has championed a number of other races including IRONMAN 70.3 Subic Bay, IRONMAN 70.3 Vietnam and IRONMAN 70.3 Asia Pacific. "I have been very fortunate in my triathlon career, and I know that it would have been far more challenging if not for the equipment of amazing sponsors like TYR,” began Steffen. “As I begin to balance life as both a first time mom and elite athlete, I am proud to have TYR continuing to support me on my journey. ” Sharing in the sentiment, Chief Executive Officer of TYR Sport Matt DiLorenzo added, “Caroline epitomizes what it means to be a champion. Throughout her career she has continuously pushed to dominate within the sport of triathlon, and we look forward to seeing what else she will achieve.” About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.  
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TYR Sport Re-signs 3X IRONMAN and 2X IRONMAN 70.3 World Champion Craig Alexander

TYR_Triathletes_CraigAlexanderSeal Beach, CA — March 23, 2018— TYR Sport is proud to announce the re-signing of 3X IRONMAN and 2X IRONMAN 70.3 World Champion Craig “Crowie” Alexander to its roster of sponsored athletes. Named one of “Fifteen Greatest Male Triathletes of All Time” by Inside Triathlon Magazine, Craig Alexander is one of the sport’s fiercest competitors. Becoming the first professional triathlete to win both the IRONMAN 70.3 and IRONMAN World Championship in the same year, Craig has spent his career constantly raising the bar. As the oldest professional male in history to win on the Big Island, it is no wonder the world has taken notice of Craig. Today, the team TYR athlete has an outstanding five World Championship titles to his name, and remains only the fourth man in history to win three or more IRONMAN World Championships. However, he shows no signs of slowing down. Since 2016, Craig has had 5 wins and 4 other podium finishes in major 70.3 races. “TYR is my choice for swim gear. Their products, ranging from racing wetsuits and swim skins to swim training apparel and equipment, are high quality and always perform well. I am extremely lucky to have been with them for so long,” said Alexander. “Since the start of his career Craig Alexander has made history in the sport of triathlon, and we are proud to continue to support his success moving forward,” said TYR Sport Chief Executive Officer Matt DiLorenzo. About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport Announces Its Role as an Official Sponsor of ISCA

ISCA_PressReleaseSeal Beach, CA —March 22, 2018 —TYR Sport is proud to announce its role as an official partner of the International Swim Coaches Association. The International Swim Coaches Association (ISCA) was founded in 2000 with the mission of providing swim coaches and teachers with exceptional science based education and resources. In addition, the not-for-profit association fosters a large, international network of professional coaches who are working together to shape the future of swimming. ISCA prides itself on the powerful collective voice it provides its members through the necessary standards of proper communication and cooperation. "The International Swim Coaches Association is excited to work with TYR Sport to continue our efforts to provide quality educational opportunities to swim coaches and unique competitive events to young swimmers around the country," stated Doug Fonder, ISCA President & CEO. "Our organization is dedicated to the sport at all levels which made TYR an ideal partner as they continue investing and growing in the swimming community.” “At TYR Sport we pride ourselves on not only energizing the swim community with gear they can believe in, but in also taking on roles that actively support the development of athletes and coaches,” said CEO of TYR Sport Matt DiLorenzo. “In partnering alongside the International Swim Coaches Association (ISCA) we look forward to supporting the future of the sport of swimming in a new and empowering way.” As a partner of USA Swimming, TYR continues to turn heads in and out of the pool. In addition to its state-of-the-art technologies and celebrated Avictor tech suit, the brand also boasts an impressive roster of sponsored athletes including 12x Olympic medalist Ryan Lochte, 7x Olympic medalist Dana Vollmer, 6x Olympic medalist Matt Grevers, 2x Olympic medalist Leah Smith, 2x Olympic medalist Lia Neal, 2x Olympic medalist Cody Miller, Olympic gold medalist Kelsi Worrell Dahlia and Olympic gold medalist Tom Shields. Athletes will be showcasing their abilities at the following highly anticipated events below: TYR Junior National Championship Cup Lynchburg, VA March 20-24, 2018 TYR Elite Showcase Classic St. Petersburg, FL March 28-31, 2018 TYR West Elite Showcase Classic Tempe, AZ April 13-15, 2018 TYR Summer Senior Championship St. Petersburg, FL July 31- August 4, 2018 TYR East Coast Open Water Championship Smith Mountain Lake, VA Sept 16-17, 2018 About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport Re-Signs 4X IRONMAN World Champion Chrissie Wellington

TYR_Triathletes_ChrissieWellingtonSeal Beach, CA —March 19, 2018 — TYR Sport is proud to announce the re-signing of 4X IRONMAN World Champion Chrissie Wellington to its roster of brand ambassadors. Joining the professional circuit in 2007, Chrissie made history when she won her first world championship title in Kailua-Kona, Hawaii that very same year. Taking the triathlon world by storm, the rookie turned champion completed her marathon with the then second fastest time recorded by a woman on the Kona course. With momentum from one of the sport’s greatest upsets, Chrissie continued to write history. Returning to Kona in 2008 she maintained her title as IRONMAN World Champion, setting a new marathon course record of 2:57:44. The following October Wellington earned herself a three-peat, winning in Hawaii with a new course record of 8:54:02. In 2011, Wellington once again did the unthinkable. Revisiting the Kona course just two weeks after a bike crash, she fought to win her fourth title with torn pectoral and intercostal muscles, severe bruising and road rash. Chrissie finished the race in 8:55:08, just about a minute behind her record-breaking time in 2009. Once the highest ranked woman on Esquire Magazine’s list of “50 Best Athletes Right Now,” Wellington came out above some of the world’s most recognized athletes. In 2012, Chrissie released her autobiography A Life Without Limits. "I’m so proud to remain a part of the TYR family. I couldn’t wish for a better or more supportive swimwear company to partner with,” said Wellington. “Since beginning our relationship with Chrissie over a decade ago, she has continued to redefine what it means to be a champion,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “As one of the greatest forces in the sport of triathlon we are proud to continue supporting Chrissie in all of her future endeavors.” About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport Re-Signs Olympic Gold Medalist and 2X IRONMAN World Champion Jan Frodeno

TYR_Triathletes_JanFrodenoSeal Beach, CA-March 14, 2018- TYR Sport is proud to announce the re-signing of Olympic Gold Medalist and 2X IRONMAN World Champion Jan Frodeno to its roster of sponsored athletes. Certainly no stranger to the sport of triathlon, Jan Frodeno has spent nearly a decade turning heads at the highest level of competition. As a breakout star at the 2008 Summer Olympic Games in Beijing, Frodeno earned gold for his jaw-dropping sprint finish performance. Since then the 2x Olympian has kept the triathlon world on its toes.  Making history in 2015 he became the first triathlete (male or female) to win both the Olympic Triathlon Gold and the IRONMAN World Championship title. In 2016, Jan clinched his second IRONMAN World Championship win. Most recently, Jan has taken home four major wins in IRONMAN 70.3 races throughout the world. “After my first season and some great success in the water I‘m happy to remain a part of the TYR family. I think we‘ve found a good match in our relentless strive for better performance, and I‘m proud to be associated with the best in the business.” Sharing in the sentiment, TYR Sport Chief Executive Officer Matt DiLorenzo commented, “Jan is a staple in the triathlon community. His talent and performance level have made him a true force in the sport, and we proud to continue supporting his success.” About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport is proud to support The Mac Crutchfield Foundation

TYR_MacFoundation Seal Beach, CA —March 5, 2018 —TYR Sport is proud to support The Mac Crutchfield Foundation and all of its initiatives to develop pro-swimming programs and promote health, fun and safety in the water. Established in 2009 to honor the life and passion of twelve year old Mac Crutchfield, The Mac Crutchfield Foundation is dedicated to keeping Mac’s love for the water alive by inspiring everyone to swim. On April 14, 2018, TYR Sport will work in conjunction with team TYR athlete Ryan Lochte to support the 10th Annual Mac Crutchfield Dinner and Auction hosted by Windermere Laker Aquatics in Windermere, Florida. In addition to swim clinics with some of the world’s top athletes, a portion of the evening will be dedicated to silent and live auctions of swimming memorabilia. All auction funds will go directly to drowning prevention programs and events, as well as the Special Olympics. “We are truly in awe of the love and support we have received from the TYR Family, and we are proud to call them a part of ours,” began Mac Crutchfield Foundation Founder Maggie Crutchfield. “The impact we are going to have on drowning prevention and helping individuals to develop a love for the water is expanding beyond the state of Florida, and we thank TYR Sport for their part in that.”   Alex Dehner, Head Coach of Windermere Laker Aquatics and a former friend of Mac’s, shared in the sentiment stating, “It’s an honor to know that by hosting this event we can help support drowning prevention awareness and the Special Olympics, all the while teaching kids about my friend, and his love for swimming. We’re excited to be working with TYR to bring Mac’s passions to life.” “It is humbling to see firsthand how deeply Mac has impacted the swim community,” began TYR Sport Chief Executive Officer Matt DiLorenzo. “He has been embraced not only because of his story, but also because of the passion he had for the things he loved. The Foundation’s success is a true testament to Mac’s family and their ability to transform unthinkable tragedy into service for the world. As a brand, we are incredibly proud to share in their cause.” For more information on how to donate, sponsor or participate in a Mac Crutchfield Foundation event, click here. About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement. About The Mac Crutchfield Foundation Our vision is to inspire everyone to swim. We work with our partners to create engaging programs that enable everyone to be active, have fun and stay healthy through swimming. Thousands of people are able to enjoy swimming because they have been through the Baby Otter Swim Program we partner with. Ensuring that people are safe in the water is of paramount importance to us and so we work closely with partners to keep water safety high on local and national agendas. At our heart, we are a membership organization that is dedicated to develop and support the success of pro-swimming programs and initiatives.
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TYR Sport Signs IRONMAN 70.3 World Champion Holly Lawrence

TYR_Holly_LawerenceSeal Beach, CA —February 2, 2018 —TYR Sport is proud to announce the addition of 2016 IRONMAN 70.3 World Champion Holly Lawrence to its growing roster of world-class athletes. As part of this multi-year partnership Lawrence will compete in both the TYR Hurricane Wetsuit and the TYR Torque Swimskin. Hailing from Great Britain, 27 year old Holly Lawrence is proving to the triathlon world she is certainly one to watch. After competing at the IRONMAN 70.3 distance for just two years, Holly swam, biked and ran her way to first place at the 2016 IRONMAN 70.3 World Championships in Queensland, Australia. Today she has earned a total of eleven 70.3 wins and is currently a 2x IM 70.3 North American Champion and IM 70.3 Middle East Champion. Holly lives and trains in Santa Monica, California. “I have always wanted to be with the best brands when it comes to achieving my potential as an athlete.  When I look at the history and caliber of TYR along with the world beating athletes they support, I knew I had to try their products. One test of the TYR line including their goggles, swimwear and of course, the TYR Hurricane wetsuit and I was sold. I simply told my management team, I want to be with TYR! I am so excited to start this journey as part of Team TYR,” said Lawrence. TYR Sport Chief Executive Officer Matt DiLorenzo commented, “It is clear that Holly’s impressive career has only just begun, and we are proud to welcome her to team TYR. As a brand we look forward  to inspiring athletes, coaches and fans as we continue to produce product that takes the sport of triathlon to the next level.” Lawrence joins an impressive roster of professional swimmers and triathletes including Ryan Lochte, Jan Frodeno, Mirinda Carfrae, Dana Vollmer, Chrissie Wellington, Matt Grevers, Craig Alexander, Cody Miller, Andy Potts, Sarah True and Caroline Steffen. About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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TYR Sport Announces Collaboration with USA Swimming to Recognize Swim Series Stars in Inaugural 2018 TYR Next Gen Team

TYR_NextGen Seal Beach, CA—January 15, 2018—TYR Sport is proud to announce its collaboration with USA Swimming to recognize the top 18-and-under performers across the 2018 TYR Pro Swim Series with the first ever TYR Next Gen Team. Beginning at this week’s series opener in Austin, Texas, and continuing on in Atlanta, Mesa, Indianapolis, Santa Clara and Columbus, the top performing 18-and-under finishers in each event will be recognized as members of TYR Next Gen for their race city. These athletes will be acknowledged on the USA Swimming website and awarded with a specialized DeckPass Patch. At the culmination of the series USA Swimming will consider each of the recognized performances from across the series to determine one top 18-and-under male and female performer in each event for the full series. These select winners will then be named to the overarching 2018 TYR Next Gen Team. “As the new title sponsor for the 2018 TYR Pro Swim Series we are proud to partner with USA Swimming to recognize and support future generations of the sport,” began Chief Executive Officer Matt DiLorenzo.  “We look forward to inspiring athletes, coaches and fans as we continue to take swimming to the next level.” The inaugural TYR Next Gen Team will be announced at the 2018 Phillips 66 National Championships during an on-deck ceremony prior to a predetermined finals session and will be recognized on usaswimming.org. About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement. About USA Swimming As the National Governing Body for the sport of swimming in the United States, USA Swimming is a 400,000-member service organization that promotes the culture of swimming by creating opportunities for swimmers and coaches of all backgrounds to participate and advance in the sport through clubs, events and education. Our membership is comprised of swimmers from the age group level to the Olympic Team, as well as coaches and volunteers. USA Swimming is responsible for selecting and training teams for international competition including the Olympic Games, and strives to serve the sport through its core objectives: Build the base, Promote the sport, Achieve competitive success. For more information, visit www.usaswimming.org.
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TYR Sport Reveals 2018 Video "How We Got There"

TYR_ProSeries_Press Release (2) Seal Beach, CA—January 11, 2018—TYR Sport is proud to announce its most recent brand video “How We Got There” for the 2018 season. Featuring music by American rapper, artist and songwriter, NF, TYR’s latest reveal provides fans with a deeper look into the less visible world of swimming. When the camera focuses in on the podium and the stadium is filled with cheering fans, it’s easy to get lost in the hype. Fans rarely see the long hours of training or the missed opportunities and let downs. They see a snapshot. A highlight reel of a hard-won journey. In the video TYR reminds viewers that while victory may be what they show you, perseverance, is how we got there. About TYR Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete. From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.
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