Seal Beach, CA—January 11, 2018—TYR Sport is proud to announce its most recent brand video “How We Got There” for the 2018 season.
Featuring music by American rapper, artist and songwriter, NF, TYR’s latest reveal provides fans with a deeper look into the less visible world of swimming. When the camera focuses in on the podium and the stadium is filled with cheering fans, it’s easy to get lost in the hype. Fans rarely see the long hours of training or the missed opportunities and let downs. They see a snapshot. A highlight reel of a hard-won journey. In the video TYR reminds viewers that while victory may be what they show you, perseverance, is how we got there.
Named for TYR, the Norse god of warriors, our company is committed to cultivating a culture of greatness, both in and out of the water. Through vision and American ingenuity, we have become a brand synonymous with the athlete.
From the planning stages to the production floor, everything we do revolves around synthesizing creativity, experience and competition. For us, engineering the most advanced performance products is more than just a goal, it’s a requirement.