TYR’s Freak Of Nature Up Close…Read More
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TYR is excited to announce the availability of triathlon’s new premiere wetsuit: the TYR Hurricane Freak of Nature. Available on TYR.com and at select retailers, the “Freak” is constructed of 100 percent 40 cell Nano SCS Yamamoto neoprene and able to stretch over seven times its static state. Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water.
Triathletes seeking top of the line speed and luxury along with a unique customer experience will get the total package with this suit. Packaged in a TYR branded steel briefcase with a custom swim cap, wetsuit care kit, and a member card with an individualized access code, customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.
Those who purchase and register their suit will also be eligible to win a slot in the Ironman U.S. Championship in New York City. After registering the suit, customers will be prompted to write a caption for the above photo. Captions will be judged on originality, humor, and the spirit of triathlon. (For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.)
Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature. Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective”, while 4x Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.” Racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.
In addition to Wellington and Potts, other key athletes that will race in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.
Limited quantities are available now at select retail stores and on TYR.com for the holiday season. Additional quantities will be available for Spring 2012.
The $1,200 Wetsuit
A lot has been made of the Tyr Freak of Nature’s hefty price tag. It costs about 50 percent more than the second costliest suit on the market, and the price isn’t due to the slick six-pack abs painted on the stomach. It’s mostly due to the type of neoprene used to construct the Freak of Nature.
The entire wetsuit is built with Yamamoto #40 neoprene _ the most flexible wetsuit rubber _ and, as expected, the arms are extremely mobile. While it isn’t the only high-end suit with flexible arms, the Freak of Nature’s ability to flex and move with the entire body (not just with the shoulders) is completely unique.
Lance Armstrong swam in a Freak of Nature when he raced Xterra triathlon last fall because it “felt the most natural” of the suits he had tried. Our testers had a similar experience. The Freak of Nature’s shape is identical to the rest of Tyr’s line, but this suit fits differently than the others. The Yamamoto #40 neoprene torso conforms to the swimmer instead of compressing the body to match the suit. Although other suits have exceptionally flexible arms, the Freak of Nature has an unprecedented ability to mold to the swimmer, which erases potential imperfections in each individual fit.
Most wetsuits, including the Freak of Nature, have thin panels of neoprene under the armpit to minimize resistance against arm extension, but these slender segments aren’t as buoyant as the thicker panels at the center of the body. As a swimmer rotates onto his or her side to start a stroke, these thin panels are pressed into the water, causing a suit to become slightly less buoyant. The Freak of Nature counteracts this buoyancy issue with incredible efficiency. It has large patches of ultra-buoyant aerated neoprene _ neoprene with small, sealed pockets of air inside the rubber _ on the outer thighs and hips. These panels plunge into the water as the swimmer rolls onto his or her side and maximize buoyancy during this all-important phase of a swim stroke. As a result, the Freak of Nature kept testers at the surface of the water through an entire swim stroke without any bobbing.
So what does $1,200 buy you? A wetsuit that conforms to _ and moves naturally with _ the swimmer and promotes superior buoyancy through an entire stroke.
TYR has confirmed the availability of its new flagship wetsuit: the TYR Hurricane Freak of Nature. Accompanying the roll-out of its new suit, customers will be eligible to win a slot in the sold out Ironman US Championship in New York on 11 August 2012.
Available on TYR.com and at selected retailers, the ‘Freak’ is constructed of 100% 40 cell Nano SCS Yamamoto neoprene and is able to stretch over seven times its static state. Elevation panels throughout the chest, core, and thighs, along with a .17 specific gravity, enable triathletes to keep their body properly positioned in the water.
The wetsuit is packaged in a TYR branded steel briefcase with a custom Freak of Nature swim cap, a wetsuit care kit and a member card with an individualized access code. Freak of Nature customers will be able to register at tyr.com/limitswillfall for exclusive benefits and contests.
To enter the contest to win a slot for the Ironman U.S. Championship, Freak of Nature owners must first register their wetsuit at tyr.com/limitswillfall, where they will be prompted to write a caption for a competition photo (below).
Captions will be ‘judged on originality, humor, and the spirit of triathlon.’ For more information on the official rules of the TYR Hurricane Freak of Nature Ironman New York 2012 Contest, visit tyr.com/limitswillfall/officialrules.
Top triathletes around the world are already praising the benefits of the TYR Hurricane Freak of Nature. Andy Potts, who was first out of the water at the 2010 and 2011 Ironman World Championships, calls the Freak of Nature’s expanded ROM zones “otherworldly effective”, while four-time Ironman World Champion Chrissie Wellington has said it is “far and away the most amazing wetsuit I have ever had the privilege to swim in.” Meanwhile, racing in the Freak of Nature for the first time, TYR’s Amanda Stevens was first out of the water at 2011 Ironman Arizona.
In addition to Wellington and Potts, other key athletes racing in TYR’s Hurricane Freak of Nature wetsuit include reigning 2011 Ironman World Champion Craig Alexander, 2010 Ironman World Champion Mirinda Carfrae, and Ironman Champions Julie Dibens and TJ Tollakson.
Limited quantities are available now at selected retail stores and on TYR.com for the holiday season. Additional quantities will be available for spring 2012.
The following North American multisport retailers have partnered with TYR on an early launch of the TYR Hurricane Freak of Nature, ahead of the full roll-out in 2012:
This week we noticed the TYR Hurricane Freak of Nature wetsuit, the Rapha Embrocation, the Arcteryx Trino jacket, a Bespoke doormat, a Zippo hand warmer, interesting cufflinks and a bike versus blades battle.
TYR Freak of Nature
What: The TYR Hurricane Freak of Nature wetsuit was announced at Interbike, but was not yet revealed. Lance Armstrong showed up with one a few weeks later at the XTERRA USA championships in Ogden, Utah. Now you can own one of these soft and pliant $1,200 suits.
Sizes: S, SM, M, ML, L (men) S,SM, M, ML (women)
Meet the world’s first 100 percent 40-cell wetsuit…Read More
TYR Launches FINA-Approved American-Made Speedsuit
HUNTINGTON BEACH, California, December 6. BUILT in America and engineered in the pursuit of gold, TYR’s new Alchemy Project 2012 speedsuit series redefines the physics of fast. Going far beyond what was previously thought possible, the TYR R&D team utilized the most advanced hydrodynamic technology in developing the FINA approved AP12. Turbo compression fabric, anatomically engineered fit, and bonded four-way lock seams combine to create a ruthless force in the water.
Sleek and explosive, the AP12 uses compression and construction to optimize body position and reduce form drag in the water. Muscles will fire faster, blood flow will be increased, and the core will be engaged. Representing a whole new level of performance, the AP12 sets a new benchmark in speed with its state of the art design.
Racing in the new AP12 speedsuit series will be TYR’s elite team of athletes, which includes World Record Holders and Olympic Medalists. International athletes include reigning world champions Camille Lacourt (France) and Jeanette Ottesen (Denmark), and World Short Course Medalists Markus and Steffen Deibler (Germany). TYR’s team of U.S. athletes led by Matt Grevers (2008 Beijing Gold & Silver Medalist), Ariana Kukors (Current World Record Holder and Former World Champion), Ricky Berens (2008 Beijing Gold Medalist), Megan Jendrick (2000 Sydney Gold Medalist & 2008 Beijing Silver Medalist), Amanda Weir (2004 Athens Silver Medalist), Nick Thoman (World Record Holder), and Josh Schneider (American Record Holder) will also look to dominate in the AP12 this race season.
2011 World Champion in the 100m backstroke Camille Lacourt touted AP12’s performance qualities saying:”The AP12 is the first technical suit that I have contributed to by working with the product developers at TYR. The result is stunning! Using the latest technological innovations and adapting them to the extreme demands of competitive swimmers, TYR has made the lightest, most compressive speedsuit. Given the importance of 2012, I know I have the best equipment to face my competitors.”
Made of a lightweight, hydrophobic micro-filament textile, AP12’s turbo compression fabric provides enhanced stretch and memory retention. Specialized seams combine with sleek designs to optimize body position and reduce drag. Four new race styles (all offered in a new unique Black/Gold engineered print) increase surface area coverage to enhance speed.
“Like most swimmers I want to go fast! Anything that can help me go faster I’ve learned to love and appreciate, and I really appreciate the new TYR AP12 speedsuit! More speed and less pain is the name of the game!” said two-time Beijing Medalist Matt Grevers.
The AP12’s hydrodynamic three-panel design is constructed to maximize compression. The combination of bonded seams on the inside and four-way lock seams on the outside creates the lowest possible profile and enhances the durability of the speedsuit.
“The AP12 Compression High Back is a genius competitive advantage. In a sport that is won or lost by fractions of a second, the super fast AP12 will give me the edge I need this race season,” said Ariana Kukors, current World Record Holder in the 200m IM.
Uncompromisingly superior and unmistakably TYR, the AP12 speedsuit series will be available for pre-order December 6th, with widespread availability in January 2012. For more information on AP12, please visit tyr.com/ap12.
TYR Freak of Nature, $1,200
A wetsuit that costs $1,200? Yes, TYR has one. Taking the Freak of Nature into transition is guaranteed to set you apart. It begins with the special wood and metal case that is inscribed with a special serial number. (Oh, did we mention this is a limited model?) It continues with the super-comfy and snug fit thanks to the Yamamoto #40 neoprene that�s used throughout this suit. TYR has thrown in pretty much every bell and whistle they can, too. There are special elevation panels made with aerated neoprene to optimize your position in the water, stretch panels (ROM Zones, as the TYR folks like to call them) to provide optimal flexibility where you need it, quick-release ankle cuffs and V-GCP panels to improve your catch. (If you need to ask, this might not be for you.) TYR wants to make the process of buying a wetsuit like buying a car. This one will feel like you�re off to get a Ferrari. Look for our full review of the Freak of Nature in our March issue.
TYR Introduces AP12 Speedsuit
Tyr is not about to let competitor Speedo get all the attention.
Less than a week after its rival introduced the Fastskin3 racing system that its athletes will wear in the 2012 London Olympics, Tyr released its version, the AP12.
The name is short for the Alchemy Project 2012, which is “built in America and engineered in the pursuit of gold,” the Huntington Beach, Calif.-based company said.
The speed suit, which employs advanced hydrodynamic technology, has been approved by FINA, the governing body of the sport.
The AP12 uses compression and construction to reduce drag in the water, make the muscles fire faster, increase blood flow and engage the core, Tyr said.
The suit will be worn by reigning world champions Camille Lacourt of France and Jeanette Ottesen of Denmark, along with World Short Course medalists Markus and Steffen Deibler of Germany. Tyr’s U.S. team will include Matt Grevers, a two-time medalist in Beijing, along with Ariana Kukors, Ricky Berens, Megan Jendrick, Amanda Weir, Nick Thoman and Josh Schneider.
“Like most swimmers, I want to go fast. Anything that can help me go faster I’ve learned to love and appreciate, and I really appreciate the new Tyr AP12 speed suit. More speed and less pain is the name of the game,” said Grevers.
The suits are available for preorder now with delivery in January. They retail for $320 for the women’s model and $240 or $260 for the men’s model.
TYR�s booth at Interbike this year is wrapped in Matrix-esque graphics including words that make you feel like there�s something they don�t want you to know.
And it�s true. Well, kinda.
This is all you’re going to see of TYR’s top-secret, uber-exclusive high-end wetsuit until Spring 2012. The company is keeping their new Hurricane Freak of Nature, due for a limited release in November, shrouded in mystery. (Unless of course you manage to catch Rinny, Andy Potts, or Chrissie Wellington at a wetsuit-legal race in the next few months.)
We were led upstairs into a closed-off room to feast our eyes upon a locked silver briefcase. So why all the fuss? Inside rested a 100 percent 40-cell nano scs Yamamoto neoprene suit�one the swimwear company says displays unprecedented progress in wetsuit design.* The latest addition to the series, the “Freak,” as we’re affectionately calling it around here, is the next step in the Hurricane line. “This pushes the envelope beyond the Cat 5,” said Jarrett Bockler of TYR, referring to their current top-shelf model. “We want this to be an experience like that of owning a Ferrari.” And with a retail price of $1,200, it better be.
The suit’s got a .17 specific gravity (check back while I go get my physics degree) which promises to keep you more properly positioned in the water, elevation panels in the chest, core, and front of thigh, and V-GCP flex panels to help with the catch. Andy Potts has reportedly called the expanded range of motion zones (ROM zones) “otherworldly effective.”
And TYR’s thought of everything (save for a trip to join Potts for a one-on-one training camp). The suit comes with a matching cap only available to Freak owners (sure to make you the coolest kid at Masters), a wetsuit care kit, a unique serial number that comes with all sorts of goodies, and a chance (yes, only a Willy Wonka Golden Ticket-esque chance) for an Ironman New York slot.
All the gadgets and gizmos aside, we can’t wait to get our hands on this gold-lined baby and see just what it can do.