Seal Beach, CA -- October 13, 2014 -- At the Ironman World Championships in Kailua-Kona, Hawaii on Oct. 11, Mirinda Carfrae was determined to defend her 2013 title, and she did just that. The Team TYR superstar won her second consecutive title -- and third title overall -- with an impressive time of 9:00:55. Off the bike, Carfrae found herself at a challenging 14:30 deficit. As one of the best runners in the sport, however, she was able to make up valuable time and eventually push herself to the lead just three miles from the finish. She dismantled her opponents with a blazing fast 2:50:26 run split, breaking her own run course record (set last year) by 12 seconds. "Honestly I have no idea how I got that done," Carfrae told the crowd after the race. "I just thought top five would be good. Then I thought top three would be great. They had me running scared the last four miles. I would've liked to have relaxed but there was no chance of that. I knew it would be a battle to the finish line." The 33-year-old athlete earned her third Kona crown, becoming the first Australian woman in history to achieve such a feat. To date, only three women in the world have won more Ironman World Championships than Carfrae (Chrissie Wellington, Paula Newby-Fraser and Natascha Badmann). Incredibly, Carfrae has reached the podium at all six of her Kona races. At her debut in 2009, the rookie pulled out a second place finish, and she moved to the top spot in 2010 to take her first title. In 2011, she nabbed second place again, and in 2012 she took third. In 2013, she won first place, followed by a consecutive win this year. If her past record is any indication of her future, Carfrae has a good chance of going on to make an even bigger dent in the history books than she already has.

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Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products. Always in front.