Huntington Beach, CA – July 25, 2011 – TYR Triathlete T.J. Tollakson claimed his first full Ironman title at the 13^th annual Ironman Lake Placid race, the oldest Ironman in the continental U.S.  Tollakson never trailed the front of the pack, finishing in 8:25:15, eight minutes ahead of his closest competitor. Out of Mirror Lake with a swim split of 50:37, T.J. quickly took the lead during the 112 mile bike ride.  Tollakson’s near record-breaking bike split of 4:33:33 in TYR’s Carbon Race Kit was just ten seconds off the 2001 record set by Steve Larsen.  During the 26.2 mile run, Tollakson strengthened his lead and completed his day with a 2:56:46 run split. Tollakson’s final race time of 8:25:15 was only two minutes off the course record set by Simon Lessing in 2004.  The victory follows a top three finish at Ironman St. George and a win at Ironman 70.3 Eagleman for Tollakson, who continues to build on a successful 2011 season. About TYR TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.  To learn more about TYR, our sponsored athletes, and the products they race and train in, please visit TYR.com.