Huntington Beach, CA – March 27, 2012 – TYR Sport Inc. is excited to partner with USA Triathlon to unveil the U.S. Olympic Team uniform at the ITU World Triathlon San Diego Media Event this Thursday, March 29^th.  The Olympic uniform, designed by TYR, is made with Carbon Technology, which optimizes the function of the athlete’s body by lowering body temperature, promoting more efficient breathing, slowing the heart rate, and reducing lactic acid concentrations.

On display at the event will be three of the USA Olympic uniforms – TYR’s Female Carbon Swimsuit, the Male Carbon Zipper Back Short John, and the Female Carbon Aeroback Short John, all designed with an American “Stars and Stripes” engineered print. The benefits of TYR’s Carbon Technology include a supernaturally fast drying fitted compression fabric, with absolutely no inside stitching, and exceptionally strong flat-lock seams.

In addition, the extreme tensile strength of TYR Carbon results in a soft paper-thin material with extraordinary fit and comfort.  Triathletes testing Carbon reported feeling faster and more comfortable throughout their races.  It’s a game-changing tool for triathletes who want to perform at their peak.

“TYR is proud to be the official apparel sponsor for USA Triathlon, and it is extremely rewarding to be able to design their Olympic uniform.  As an American company started by an Olympic athlete, TYR understands the need for cutting-edge technology to compete and win at the highest level.  TYR Carbon is an elite fabric that has helped triathletes become champions,” said Ryan Dolan, Director of Triathlon Sales and Promotions.

Elite athletes such as TYR’s Matt Chrabot and Sarah Haskins will wear the uniform at the ITU World Triathlon series event in May, where they will look to qualify for the London Olympic Games. Four-time Ironman World Champion and Ironman World Record Holder Chrissie Wellington, 2011 Toyota Cup Champion Andy Potts, and Ironman Champion TJ Tollakson all race and win in TYR Carbon Technology.  For more information on TYR Carbon and TYR’s sponsored athletes and federations, please visitTYR.com.

About TYR

TYR engineers technical apparel and equipment for swimmers and triathletes. Named for “TYR”, the Norse god of warriors, we’re a company started by athletes and populated by athletes. The cultures and communities of competitive swimming and triathlon pervade our offices. We are dedicated to re-imagining technologies that help athletes attain peak performance. Like athletes, we work with an intense spirit of competition. We aim to create the fastest, most advanced technologies and products. Always.