Huntington Beach, CA – TYR Sport, Inc. is proud to announce a partnership with Competitor Group, Inc (CGI) as Official Beverage Sponsor and Swim Partner of their TriRock Triathlon Series. This is TYR’s first-ever beverage sponsorship, and the company is thrilled to be launching its new product on such a large platform. CGI is the leading media and event resource in the active lifestyle industry. Their unique, music themed triathlon series will host seven Olympic and sprint distance triathlons in 2013.  Unlike any other triathlon experience, the TriRock series offers a fun and entertaining atmosphere ideal for the beginner triathlete, as well as the seasoned athlete looking to test their speed in a short course race. “We’re thrilled to be partnering with Competitor Group,” said Matt DiLorenzo, Chief Executive Officer of TYR. “With the TYR Endurance Sport launch less than two months ago, it's very exciting to have TriRock sign on so quickly. This opportunity validated the industry’s understanding that there was a need for innovation in this category.  This sponsorship will serve as a great platform to get the message out about this new, functional hydration.” TYR Endurance Sport, the official on-course beverage of TriRock, is designed specifically with the athlete in mind.  Not to be confused with basic sports drinks that offer hydration but no functional benefits, TYR formulated a breakthrough in sports science that provides athletes with the full-spectrum formula they need to hydrate, perform and recover. Enzymatically Modified Isoquercitrin (EMIQ) improves endurance and recovery; Carbohydrate Complex enhances performance, absorption and digestion; and Epigallocatechin Gallate (ECGC) supports the metabolism. Available in three delicious flavors -- Punch, Limao and Orancia -- TYR Endurance Sport is the drink of choice for many TYR pro athletes and is sure to benefit all the tri rockstars on race day. TYR is very excited to be both the beverage sponsor and swim partner of this rockin’ event.   About TYR Named for TYR, the Norse god of warriors, we are a company started by athletes and powered by athletes. We are dedicated to re-imagining technologies that help athletes obtain peak performance through innovation and design. Like all athletes, we always work with an intense spirit of competition. Everything we do revolves around creating the fastest, most advanced performance products.  For more information please visit www.TYR.com Always In Front.